If you've never used GMass before, try pasting a few addresses into the
field of the Gmail compose window, putting in a
and hitting the GMass button.
Using a Sheet for your lists
If you want to personalize beyond just the information in your Gmail Contacts list, then you need to
store your email list in a Google Sheet
. Use any
columns in your Sheet
the subject and message.
Let's play with the settings
Open up the settings box, and configure your campaign before you hit the GMass button to send. Let's start by simply adjusting the open and click tracking and the time to send the campaign.
Personalizing every detail of your campaign is important. You can personalize your subject and your message with standard merge variables. You can also personalize entire paragraphs, images, links, and attachments.
You can set your campaign to constantly check your Sheet for new contacts and if you've added anyone, GMass will send your campaign and sequences to those contacts. This allows you to set up your campaign once, but then just add rows to your Sheet when you find new prospects.
Now that you're an email pro, you might want to send more than Gmail's allowed limits. You can do so by connecting your account to a third party SMTP service like SendGrid. You can use our SMTP service, you can set up your own, or you might be lucky enough to have your campaign pushed through for you.
Oops! Forget to mention something in your campaign? Forget a setting? Just find the campaign's DRAFT, make your changes and hit SAVE. If your campaign is already sending, we'll pause it for a few seconds to grab your changes.
Once you're comfortable sending campaigns, personalizing them, and automating them, you should A/B test your campaign. That means sending some content to one half of your list and different content to the other half, to see which does better.