Deep Analysis in GMass: AI Reports on What Campaign Stats Really Mean
GMass gives you detailed analytics on every email campaign, which is great — but not everyone knows exactly what to do with them. We get a decent number…
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Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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GMass Auto Follow-Up Settings: What All 7 Dashboard Checkboxes Actually Do
You have pretty tight control over your GMass auto follow-ups inside of each campaign. In that campaign’s Settings box you can choose who gets each stage, how many…
Transactional Email Deliverability: Playbooks & Tips for Every Volume
Yeah… you need to keep your transactional email deliverability high. First of all, because they’re essential (emails with password changes and account updates are things customers need to…
Friendly Click Tracking Links Are Now Available in GMass
Every email platform offers click tracking. And all of them, including GMass, have always done it the same way. You include a link in your email… we rewrite…
The 5 Best Mailmeteor Alternatives (No Limits, Better Features)
I talk to a lot of people every month hunting for Mailmeteor alternatives, and the main reason is: They’re trying to figure out exactly what Mailmeteor can and…
How to Get Text Alerts for Replies to Your GMass Campaign
I don’t have to tell you how important it is to respond fast when someone replies to your campaign. I mean… I will tell you, to build rhetorical momentum, but…
How to Send a GMass Campaign in Each Recipient’s Time Zone
One of the most common questions we get at GMass is: Can I send a campaign where the emails go out to my recipients in their own time…
Refer a Friend to GMass (Yes, We Pay You)
You probably refer GMass to friends, clients, and coworkers all the time. (I know you do because GMass customers are constantly telling me that they do.) But did…
How Email to SMS Works in 2026 (Plus: 5-Minute Setup?)
I’ve been using email to SMS for decades. You may’ve used it at some point in the past few decades too, and maybe you even relied on it…
Upcoming Changes to GMass Pricing (Jan 2026)
GMass turned 10 this year, and in that time our users collectively sent more than 9 billion emails. That number still blows my mind and it’s a responsibility…
Open Tracking Hardening: Stop False Opens When Viewing Sent Emails
Our goal at GMass is to have the most accurate open rates in the industry. We’re pretty sure we do — but there’s always room to get even…
AI Template Builder: Create HTML Email Layouts Directly in Gmail
Want to send a beautifully-designed email in Gmail like a newsletter, eCommerce promo, or other marketing message? Gmail has always made it really hard. Forget a drag-and-drop builder; they don’t…