How to search your Gmail account like a boss
When you start sending mass emails from your Gmail account, you’ll have many more emails filed in your Sent Mail folder than you’re used to. For users who are…
GMass Blog
Category: Analytics
One of the reasons for email’s sustained success as a marketing and outreach platform is its measurability — email is very trackable at every stage of the process. And its measurability allows you to properly evaluate your emails to improve on them in the future.
At GMass, we’ve placed a significant focus on the analytics side of email marketing (without going so overboard that our reports become unreadable or something you’d see Matt Damon write on the chalkboard in Good Will Hunting; I don’t know about you but I’ve always totally bought him as a low-key math genius).
Here in our analytics archive, you can read all articles about different metrics, reports, and quantitative evaluations for your email campaigns.
Also, if you’re interested in an overview of all of the reporting and analytics offered in GMass, check out our page on our reporting features.
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Campaign Reports Explained [+ interesting tidbits]
GMass takes a different approach to reporting and analytics than most Email Service Providers, and in this article you can learn how to access and analyze email campaign…
You can now toggle GMass Report notifications on and off
When you send a campaign with GMass, event notifications and campaign reports are generated as emails and placed under the GMass Reports label as activity takes place after…
Why your Gmail open tracking statistics may be skewed
One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that certain emails weren’t opened, but GMass still reports…
Email Click Tracking: How to Track Email Clicks with GMass?
What is Email Click Tracking and How Does it Work? With email click tracking, you can measure how many times recipients click on links within email messages. One…