One of the reasons for email's sustained success as a marketing and outreach platform is its measurability — email is very trackable at every stage of the process. And its measurability allows you to properly evaluate your emails to improve on them in the future.

At GMass, we've placed a significant focus on the analytics side of email marketing (without going so overboard that our reports become unreadable or something you'd see Matt Damon write on the chalkboard in Good Will Hunting; I don't know about you but I've always totally bought him as a low-key math genius).

Here in our analytics archive, you can read all articles about different metrics, reports, and quantitative evaluations for your email campaigns.

Also, if you're interested in an overview of all of the reporting and analytics offered in GMass, check out our page on our reporting features.