Deep Analysis in GMass: AI Reports on What Campaign Stats Really Mean
GMass gives you detailed analytics on every email campaign, which is great — but not everyone knows exactly what to do with them. We get a decent number…
GMass Blog
Category: Analytics
One of the reasons for email’s sustained success as a marketing and outreach platform is its measurability — email is very trackable at every stage of the process. And its measurability allows you to properly evaluate your emails to improve on them in the future.
At GMass, we’ve placed a significant focus on the analytics side of email marketing (without going so overboard that our reports become unreadable or something you’d see Matt Damon write on the chalkboard in Good Will Hunting; I don’t know about you but I’ve always totally bought him as a low-key math genius).
Here in our analytics archive, you can read all articles about different metrics, reports, and quantitative evaluations for your email campaigns.
Also, if you’re interested in an overview of all of the reporting and analytics offered in GMass, check out our page on our reporting features.
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Friendly Click Tracking Links Are Now Available in GMass
Every email platform offers click tracking. And all of them, including GMass, have always done it the same way. You include a link in your email… we rewrite…
Open Tracking Hardening: Stop False Opens When Viewing Sent Emails
Our goal at GMass is to have the most accurate open rates in the industry. We’re pretty sure we do — but there’s always room to get even…
How to Pull Campaign Reporting Data Using the GMass API
Need to pull your GMass campaign reporting data into another app or a dashboard? Good news: It’s a simple, straightforward process when you use the GMass API. In this guide…
New in GMass: Instant Reply and Bounce Detection
GMass has always immediately detected when your prospects open and/or click your messages — and now, GMass also immediately detects when you receive a reply or when one of your messages…
How to Share GMass Campaign Reports (Internal + External)
GMass offers lots of ways for you to view your campaign reports: In your Gmail account, under the GMass Reports -> [CAMPAIGNS] label In your GMass dashboard On…
After You Send Your Email Campaign… Now What? 6 Actions to Take Next
You just sent a well-written, tightly-crafted, ultra-personalized email campaign. So… now what? Sending your campaign is a huge step — of course it is. But what you do after you…
7 Ways Email Platforms Inflate Your Open Rates (+Smart Solutions)
Open rates are going through some things right now. Someone should probably reach out, you know, just to say hi. Open rates have always been somewhat iffy metric…
New feature for beat makers: Track who listens to your beats and how long
A few years back, we noticed GMass was becoming a legit player in the hip-hop world. Not because of our music — for some reason, we still can’t…
Gmail Email Tracking: How to Track Email Opens and Clicks in Gmail
Have you ever sent an email campaign in Gmail and been disappointed by the lack of responses? You are not alone. Many small business owners and entrepreneurs struggle…
How to Track Email Opens and Clicks with Google Analytics
Email tracking can help you assess the success of your email campaign. Understanding how recipients engage with and respond to your emails can help you optimize your campaigns…
Update a Google Sheet with Campaign Data (Opens, Clicks, Replies)
You’re probably using Google Sheets to send most (if not all) of your campaigns in GMass. So it only makes sense that you’d want to get campaign data…