Why Google Sheets Should Be Your CRM
Not everyone needs full-on CRM software — in fact, you’ve got a free CRM tool sitting in your browser already. Google Sheets isn’t necessarily the first tool you’d think…
GMass Blog
Category: CRM
Here in the CRM archives, we’ve collected the articles we’ve written about customer relationship management platforms — and, in particular, how those CRM platforms handle the email process.
GMass can integrate nicely with your CRM, either through our API or a Zapier integration. (Next up, you may want to pop over to our API archives page to learn more about the ways to connect GMass to your CRM.)
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Free Google Sheets CRM Template (Made for GMass!)
Google Sheets is great as a CRM when you’re growing — and it’s especially great for GMass users. After all, most GMass campaigns use Google Sheets as their…
The 2026 CRM Marketing Guide (Processes, Tools)
CRM marketing involves using CRM software and related tools to manage leads and nurture relationships. It helps you align your sales and marketing strategies for better conversion and…
What are CRM Emails and How Do They Help? (2026 Guide)
Want to learn about CRM emails and how they can help you? Email marketing no longer involves sending generic emails to as many recipients as possible. Professional email…
Integrate Salesforce with your Gmail mail merge campaigns
Salesforce is a giant in the CRM world, and–once it’s set up–it’s fairly simple to integrate it with GMass. Using GMass’s BCC feature, you can automatically log your outgoing emails…