Learn all about what you need to say in your campaigns to entice someone to open your email, read what you have to say, click through or send a reply — and, ultimately, close a deal with you.
The tips on these pages should be great for getting you started; we also recommend checking out our guide to cold email templates to give you the right framework for implementing these tips.
March 28, 2023
Star Chain Hook Copywriting for Cold Email (Templates, Tips, More)
The Star Chain Hook method for email copywriting is a succinct style that makes a big claim or promise, backs it up with proof, then has a call-to-action.
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March 7, 2023
How to Make a Big Cold Email Ask When You Aren’t Offering Much Value
5 strategies for making a big "ask" in a cold email when you don't have much (or any, or at least equal) value to offer the recipient.
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February 28, 2023
Before After Bridge Copywriting (BAB) for Cold Email (Best Tips, Examples)
Tips for using the Before After Bridge Copywriting (BAB) framework for cold emails. Including how to structure each section for best results.
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February 1, 2023
PAS Copywriting for Cold Email (5 Key Strategies and Templates)
PAS copywriting (the Problem-Agitate-Solve method) is a formula that blends personalization and emotion for effective cold email sales copy.
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January 14, 2023
5 Best Chrome Extensions for AI + ChatGPT Email Replies
There are now plenty of Chrome extensions to handle your AI email replies using ChatGPT. Here are the best of the bunch for you to download.
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December 28, 2022
The #1 Broken Link Outreach Template That Will Actually Succeed in 2023
You need a broken link outreach template that works today... as publishers have grown much savvier to the old broken link cold email techniques.
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December 21, 2022
The AIDA Formula for Cold Email Copywriting: 5 Best Strategies to Close Deals
A guide to using the AIDA formula (attention-interest-desire-action) for cold email copywriting. With templates and strategies to get started.
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December 15, 2022
ChatGPT + Cold Email: 5 Best Ways to Use AI in Your Email Copywriting
How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.
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May 26, 2022
Beats Marketing with Cold Email (13 Best Templates, Subject Lines)
Beats marketing with cold email is a great way to make sales. Here's how to build a list of rappers, templates for emails, and how to send with GMass.
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May 11, 2022
Cold Email AI: Are the 5 Best Personalization Tools Effective or Creepy?
Cold email AI tools can write intros, icebreakers, subject lines, and more by researching your contacts. We tested 5 top tools. Effective or creepy?
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May 4, 2022
12 Amazing B2B and B2C Email Copywriting Examples for 2023
Explore 12 excellent email copywriting examples, why they work, and how you can replicate their formula for your emails.
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April 22, 2022
How to Craft The Perfect Email with Attachments (Examples, Tips)
Learn how to compose the perfect attachments email with this step-step guide, including helpful examples and actionable tips.
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