Customers Hate “Thank You For Your Patience” — 8 Better Options
“Thank you for your patience.” It’s one of those customer service phrases you default to when you want to sound polite, professional, and on top of things. Until…
GMass Blog
Category: Email Copywriting
Our email copywriting archives page covers the art of writing emails (cold emails, marketing emails, and more) that work.
Learn all about what you need to say in your campaigns to entice someone to open your email, read what you have to say, click through or send a reply — and, ultimately, close a deal with you.
The tips on these pages should be great for getting you started; we also recommend checking out our guide to cold email templates to give you the right framework for implementing these tips.
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Why Best Regards Is the Ultimate Email Sign-Off (With One Exception)
I’m not going to dance around this at all: I’m a professional writer — and I love everything about “best regards.” In the small subset of common email…
How AI Can Write Unique Cold Email Opening Lines in Google Sheets (New, Easy Method)
The AI era has made it a lot easier — a lot easier — to create unique, personalized opening lines for cold emails. Of course, the standard is now…
How to Write the Best Business Loan Cold Emails (5 Templates, Tips)
Finding the best small business loan cold email templates is important because — as you’ve probably experienced — outreach is extremely competitive in the financing space. And we’d know.…
Objection Handling: 5 Cold Email Follow-Ups That Overcome Big Sales Objections
Objection handling is an inevitable part of the sales process — it’s how you respond when a customer says, “This sounds great, but…” Only… objection handling doesn’t have to…
Promise Picture Proof Push (4Ps) Copywriting for Cold Email (Templates, Tips)
Promise Picture Proof Push (the 4Ps) formula is a useful, albeit challenging, cold email copywriting strategy. It requires you to zero in on the absolute best material about your product…
The Star Story Solution Copywriting Formula for Cold Email (Tips, Templates)
The Star Story Solution formula is likely the most storytelling-driven cold email copywriting strategy you’ll ever use. Fortunately, storytelling can be an incredibly effective sales technique — when it’s done…
Star Chain Hook Copywriting for Cold Email (Templates, Tips, More)
The Star Chain Hook method is a copywriting technique that can help you keep your cold emails tight, eye-catching, and focused around action. It’s particularly useful if you’re writing…
How to Make a Big Cold Email Ask When You Aren’t Offering Much Value
I won’t say cold email is ever necessarily easy — but it’s easier if you have something that’s obviously valuable to your recipient and explicitly solves their pressing problem. So……
Before After Bridge Copywriting (BAB) for Cold Email (Best Tips, Examples)
Before After Bridge copywriting (or BAB) is a cold email storytelling model that, when used right, can take your product or service from “unknown” to “must-have.” And… it…
PAS Copywriting for Cold Email (5 Key Strategies and Templates)
PAS copywriting is a popular sales technique that blends personalization and emotions into a highly-effective cocktail. Because, after all, 95% of sales decisions are emotional. It’s not easy…
5 Best Chrome Extensions for AI + ChatGPT Email Replies
AI email replies are here — and there’s a whole new wave of ChatGPT-based Chrome extensions available to write ‘em. Replying to email is a logical early stop…