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Email Copywriting

Our email copywriting archives page covers the art of writing emails (cold emails, marketing emails, and more) that work.

Learn all about what you need to say in your campaigns to entice someone to open your email, read what you have to say, click through or send a reply — and, ultimately, close a deal with you.

The tips on these pages should be great for getting you started; we also recommend checking out our guide to cold email templates to give you the right framework for implementing these tips.

March 6, 2024

How to Write the Best Business Loan Cold Emails (5 Templates, Tips)

5 important tips from small business loan and financing outreach pros, plus killer cold email templates to close more deals.

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May 24, 2023

Objection Handling: 5 Cold Email Follow-Ups That Overcome Big Sales Objections

Objection handling with cold email follow-ups for the 5 basic and most common sales objections like no need, trust, money, desire, and hurry.

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May 2, 2023

Promise Picture Proof Push (4Ps) Copywriting for Cold Email (Templates, Tips)

Promise Picture Proof Push (the 4Ps) formula is a useful, albeit challenging, cold email copywriting strategy. It requires you to zero …

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April 28, 2023

The Star Story Solution Copywriting Formula for Cold Email (Tips, Templates)

Star Story Solution is a copywriting strategy for cold email that uses a first-person story about solving a problem (one the recipient themselves has).

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March 28, 2023

Star Chain Hook Copywriting for Cold Email (Templates, Tips, More)

The Star Chain Hook method for email copywriting is a succinct style that makes a big claim or promise, backs it up with proof, then has a call-to-action.

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March 7, 2023

How to Make a Big Cold Email Ask When You Aren’t Offering Much Value

5 strategies for making a big "ask" in a cold email when you don't have much (or any, or at least equal) value to offer the recipient.

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February 28, 2023

Before After Bridge Copywriting (BAB) for Cold Email (Best Tips, Examples)

Tips for using the Before After Bridge Copywriting (BAB) framework for cold emails. Including how to structure each section for best results.

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February 1, 2023

PAS Copywriting for Cold Email (5 Key Strategies and Templates)

PAS copywriting (the Problem-Agitate-Solve method) is a formula that blends personalization and emotion for effective cold email sales copy.

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January 14, 2023

5 Best Chrome Extensions for AI + ChatGPT Email Replies

There are now plenty of Chrome extensions to handle your AI email replies using ChatGPT. Here are the best of the bunch for you to download.

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December 28, 2022

The #1 Broken Link Outreach Template That Will Actually Succeed in 2023

You need a broken link outreach template that works today... as publishers have grown much savvier to the old broken link cold email techniques.

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December 21, 2022

The AIDA Formula for Cold Email Copywriting: 5 Best Strategies to Close Deals

A guide to using the AIDA formula (attention-interest-desire-action) for cold email copywriting. With templates and strategies to get started.

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December 15, 2022

ChatGPT + Cold Email: 5 Best Ways to Use AI in Your Email Copywriting

How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.

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