The #1 Broken Link Outreach Template That Will Actually Succeed in 2026
It’s not hard to find a broken link outreach template online — but it’s damn near impossible to find one that still works. Broken link outreach has become…
GMass Blog
Category: Email Copywriting
Our email copywriting archives page covers the art of writing emails (cold emails, marketing emails, and more) that work.
Learn all about what you need to say in your campaigns to entice someone to open your email, read what you have to say, click through or send a reply — and, ultimately, close a deal with you.
The tips on these pages should be great for getting you started; we also recommend checking out our guide to cold email templates to give you the right framework for implementing these tips.
Continue reading →
The AIDA Formula for Cold Email Copywriting: 5 Best Strategies to Close Deals
The AIDA formula is a classic sales and marketing copywriting method. And, when it’s done right, it can move someone from a cold prospect to a customer ready to…
ChatGPT + Cold Email: 5 Best Ways to Use AI in Your Email Copywriting
AI writing tools aren’t new. But when ChatGPT showed up in December 2022, everything changed. Oh man, did everything change. This isn’t a mere AI writing tool. It can…
Beats Marketing with Cold Email (13 Best Templates, Subject Lines)
Beats marketing can be a slow, difficult process — building up your following on social media, slowly gaining a reputation in the industry, and trying to stand out…
Cold Email AI: Are the 5 Best Personalization Tools Effective or Creepy?
A wave of cold email AI tools has arrived, offering to personalize your outreach emails at scale. But are these tools ready to be a part of your…
12 Amazing B2B and B2C Email Copywriting Examples for 2026
Email copywriting can take on many forms, whether it’s advertising a new product, recommending an existing one, or simply wishing customers a happy birthday. However, writing an engaging…
How to Craft The Perfect Email with Attachments (Examples, Tips)
An email attachment is a great way to substantiate your message and provide more value to recipients through reports, contracts, case studies, and more. But attachments email isn’t…
12 High-Converting Email Copy Templates for 2026
Writing an effective email is challenging. You’ll need to craft a catchy subject line, an engaging body, and a compelling call to action. But what’s more difficult is…
12 Email Copywriting Best Practices You Need to Follow Today
Great email copywriting goes beyond the actual email content. It considers the email subject line, how you personalize said content, your call to action, and more. To help…
10 Best Practices to Excel at Direct Response Copywriting (2026)
Marketers and salespeople use newsletters, case studies, and other indirect marketing techniques to build brand awareness. And while these digital marketing practices may capture a client’s interest, you…
How to Ace Cold Email Copywriting (10 Handy Tips + 3 Templates)
Need to write a great cold email but want some guidance on your cold email copywriting? Writing a high-converting cold email requires thorough research about your target audience…
How to Write B2B Emails (7 Handy Templates, 5 Proven Tips)
As a B2B marketer, you need to master writing different types of B2B emails to help you generate leads, drive sales, and build lasting client relationships. To help…