You can have the greatest email tools in the world at your fingertips. I'm not saying that's GMass, but I'm not saying it's not GMass. But shameless plugs aren't really the point I'm driving at.

No, the point is: You can write the greatest email copy in the world and queue it up in the greatest email platform in the world — but you need people to actually send those emails to.

List building is a huge component of the cold email process: Hunting for qualified, targeted leads... finding their email addresses... and bringing them into your campaigns.

Here in our email list building archives, we cover strategies on how to build your email marketing lists. We also cover GMass's list building feature, which allows you to build new lists out of targeted Gmail searches.

(You can read even more about GMass's email list builder feature if you're interested once you're done here.)