Dealing with false opens in Gmail
False opens are an endless source of frustration for any analytics-minded emailer. Which is why here at GMass, we’re eternally committed to detecting them and keeping them from…
GMass Blog
Category: Tracking
Email is very trackable — opens, clicks, replies, and more — which is great for you as a cold email or email marketer. After all, it’s way better to make improvements and adjustments based on data than based on guesses.
But email tracking can be complicated — and knowing how to access, interpret, and implement your tracking data is often challenging.
Here in the tracking archives, you can read up on all things email tracking: How we do it at GMass, how to use reports, the technical side of tracking, software options, and more.
And if you’re interested in learning even more about GMass’s reporting, check out our page that covers all of the reporting features you have at your disposal.
Continue reading →
New Feature: Auto follow-up emails based on who didn’t click
As an enhancement to our popular auto follow-up email feature, you can now configure auto followups to send to recipients that didn’t click a link in your email,…
A GMass Success Story
Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto repair business in south Florida. While the large…
Why your Gmail open tracking statistics may be skewed
One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that certain emails weren’t opened, but GMass still reports…
Los Angeles Entrepreneur Uses GMass to Grow his Businesses
Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and successful businessman. With a resume like that you…
Chicago Entrepreneur Targets and Converts Leads with GMass, Achieving 60% Open Rates
You might say that Rich Levy lives by the axiom, “out with the old and in with the new.” A self-professed “functioning entrepreneur with a manageable start-up problem,”…
Email Click Tracking: How to Track Email Clicks with GMass?
What is Email Click Tracking and How Does it Work? With email click tracking, you can measure how many times recipients click on links within email messages. One…