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Email is very trackable — opens, clicks, replies, and more — which is great for you as a cold email or email marketer. After all, it's way better to make improvements and adjustments based on data than based on guesses.

But email tracking can be complicated — and knowing how to access, interpret, and implement your tracking data is often challenging.

Here in the tracking archives, you can read up on all things email tracking: How we do it at GMass, how to use reports, the technical side of tracking, software options, and more.

And if you're interested in learning even more about GMass's reporting, check out our page that covers all of the reporting features you have at your disposal.

June 8, 2016

A GMass Success Story

Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto …

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May 18, 2016

Why your Gmail open tracking statistics may be skewed

One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that …

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March 27, 2016

Los Angeles Entrepreneur Uses GMass to Grow his Businesses

Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and …

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February 10, 2016

Chicago Entrepreneur Targets and Converts Leads with GMass, Achieving 60% Open Rates

You might say that Rich Levy lives by the axiom, “out with the old and in with the new.” A …

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October 6, 2015

Email Click Tracking: How to Track Email Clicks with GMass?

What is Email Click Tracking and How Does it Work? With email click tracking, you can measure how many times …

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