But email tracking can be complicated — and knowing how to access, interpret, and implement your tracking data is often challenging.
Here in the tracking archives, you can read up on all things email tracking: How we do it at GMass, how to use reports, the technical side of tracking, software options, and more.
And if you're interested in learning even more about GMass's reporting, check out our page that covers all of the reporting features you have at your disposal.
March 20, 2017
New Feature: Auto follow-up emails based on who didn’t click
Click here to learn about auto follow-up emails based on recipients that didn’t open your email. Check out the GMass auto follow-up email feature now!Continue Reading
May 18, 2016
Why your Gmail open tracking statistics may be skewed
One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that …Continue Reading
March 27, 2016
Los Angeles Entrepreneur Uses GMass to Grow his Businesses
Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and …Continue Reading
February 10, 2016
Chicago Entrepreneur Targets and Converts Leads with GMass, Achieving 60% Open Rates
You might say that Rich Levy lives by the axiom, “out with the old and in with the new.” A …Continue Reading
October 6, 2015
Email Click Tracking: How to Track Email Clicks with GMass?
What is Email Click Tracking and How Does it Work? With email click tracking, you can measure how many times …Continue Reading