We recently noticed inflated open rates across campaigns, and upon a detailed examination, we found that Gmail has been triggering false opens on emails since May of 2018. Specifically, Gmail has… Continue reading "Dealing with false opens in Gmail"
Recently we noticed false clicks of links in email campaigns from the Yahoo! Slurp User Agent, and in the last few days we’ve noticed a new bot clicking links in users’ mail… Continue reading "We are now filtering out clicks from the BLEXBot bot"
If you’ve noticed that in the last month you’re getting more clicks than you’re used to, it might be because of Yahoo!’s Slurp Search Bot. In the last month, we’ve noticed… Continue reading "Click-tracking reports now ignore clicks from the Yahoo! Slurp User Agent"
As an enhancement to our popular auto followup email feature, you can now configure auto followups to send to recipients that didn’t click a link in your email, in addition… Continue reading "New Feature: Auto followup emails based on who didn’t click"
Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto repair business in south Florida. While the large dealerships and… Continue reading "A GMass Success Story"
One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that certain emails weren’t opened, but GMass still reports them as… Continue reading "Why your Gmail open tracking statistics may be skewed"
Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and successful businessman. With a resume like that you wonder how… Continue reading "Los Angeles Entrepreneur Uses GMass to Grow his Businesses"
You might say that Rich Levy lives by the axiom, “out with the old and in with the new.” A self-professed “functioning entrepreneur with a manageable start-up problem,” Levy has… Continue reading "Chicago Entrepreneur Targets and Converts Leads with GMass, Achieving 60% Open Rates"
If you’ve sent mail merge campaigns with your Gmail account and have used GMass’s click-tracking feature, you’re used to having all of your clickable URLs altered to be tracked. In… Continue reading "We’ve changed how click tracking works to avoid false phishing detection"
We just deployed an update that fixes three bugs affecting personalization and open/click tracking. Bug: If you searched your account and then clicked the “Build Email List” button, in certain… Continue reading "Bug fixes for personalization and open/click tracking"
