May 30, 2019
Dealing with false opens in Gmail
We recently noticed inflated open rates across campaigns, and upon a detailed examination, we found that Gmail has been triggering …
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September 9, 2017
We are now filtering out clicks from the BLEXBot bot
Recently we noticed false clicks of links in email campaigns from the Yahoo! Slurp User Agent, and in the last few …
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August 24, 2017
Click-tracking reports now ignore clicks from the Yahoo! Slurp User Agent
If you’ve noticed that in the last month you’re getting more clicks than you’re used to, it might be because …
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March 20, 2017
New Feature: Auto followup emails based on who didn’t click
Click here to learn about auto follow-up emails based on recipients that didn’t open your email. Check out the GMass auto follow-up email feature now!
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June 8, 2016
A GMass Success Story
Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto …
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May 18, 2016
Why your Gmail open tracking statistics may be skewed
One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that …
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March 27, 2016
Los Angeles Entrepreneur Uses GMass to Grow his Businesses
Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and …
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February 10, 2016
Chicago Entrepreneur Targets and Converts Leads with GMass, Achieving 60% Open Rates
You might say that Rich Levy lives by the axiom, “out with the old and in with the new.” A …
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January 25, 2016
We’ve changed how click tracking works to avoid false phishing detection
If you’ve sent mail merge campaigns with your Gmail account and have used GMass’s click-tracking feature, you’re used to having …
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December 18, 2015
Bug fixes for personalization and open/click tracking
We just deployed an update that fixes three bugs affecting personalization and open/click tracking. Bug: If you searched your account …
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October 6, 2015
How to track clicks in your Gmail Mail Merge Campaigns
Mail merge campaigns sent via GMass can now be click-tracked. To turn on click-tracking for a mail-merge campaign, just check the …
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