tracking

May 30, 2019

Dealing with false opens in Gmail

We recently noticed inflated open rates across campaigns, and upon a detailed examination, we found that Gmail has been triggering

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September 9, 2017

We are now filtering out clicks from the BLEXBot bot

Recently we noticed false clicks of links in email campaigns from the Yahoo! Slurp User Agent, and in the last few

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August 24, 2017

Click-tracking reports now ignore clicks from the Yahoo! Slurp User Agent

If you’ve noticed that in the last month you’re getting more clicks than you’re used to, it might be because

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March 20, 2017

New Feature: Auto followup emails based on who didn’t click

As an enhancement to our popular auto followup email feature, you can now configure auto followups to send to recipients

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June 8, 2016

A GMass Success Story

Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto

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May 18, 2016

Why your Gmail open tracking statistics may be skewed

One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that

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March 27, 2016

Los Angeles Entrepreneur Uses GMass to Grow his Businesses

Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and

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February 10, 2016

Chicago Entrepreneur Targets and Converts Leads with GMass, Achieving 60% Open Rates

You might say that Rich Levy lives by the axiom, “out with the old and in with the new.” A

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January 25, 2016

We’ve changed how click tracking works to avoid false phishing detection

If you’ve sent mail merge campaigns with your Gmail account and have used GMass’s click-tracking feature, you’re used to having

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December 18, 2015

Bug fixes for personalization and open/click tracking

We just deployed an update that fixes three bugs affecting personalization and open/click tracking. Bug: If you searched your account

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October 6, 2015

How to track clicks in your Gmail Mail Merge Campaigns

Mail merge campaigns sent via GMass can now be click-tracked. To turn on click-tracking for a mail-merge campaign, just check the

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