July 14, 2020

More and more email clients, like Superhuman and HEY, are blocking the open tracking pixel that email marketing tools insert. Here's how I get around that.

November 5, 2019

This article reviews the top 10 email tracking software in 2020. We cover features, pros, cons, pricing, user ratings and more. Let’s dive in...

October 31, 2019

When you turn ON click-tracking for your email campaigns, every link is redirected. Here's why/how you should DISABLE tracking on certain links.

May 30, 2019

We recently noticed inflated open rates across campaigns, and upon a detailed examination, we found that Gmail has been triggering …

September 9, 2017

Recently we noticed false clicks of links in email campaigns from the Yahoo! Slurp User Agent, and in the last few …

August 24, 2017

If you’ve noticed that in the last month you’re getting more clicks than you’re used to, it might be because …

March 20, 2017

Click here to learn about auto follow-up emails based on recipients that didn’t open your email. Check out the GMass auto follow-up email feature now!

June 8, 2016

Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto …

May 18, 2016

One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that …

March 27, 2016

Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and …

February 10, 2016

You might say that Rich Levy lives by the axiom, “out with the old and in with the new.” A …

January 25, 2016

If you’ve sent mail merge campaigns with your Gmail account and have used GMass’s click-tracking feature, you’re used to having …