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Cold Email

GMass is a versatile email platform that lives inside Gmail; we've seen people using it in every imaginable way (and in plenty of ways we never even imagined).

However, perhaps the most popular use for GMass is cold email. We've invested heavily in cold email features for GMass — and we're pretty serious cold email experts ourselves.

Here in the cold email archives, you can find all of the articles on the GMass blog about cold email — from writing to tactics to templates to software.

We also recommend checking out our ultimate guide to cold email, which will walk you through every important piece of the cold email process on a single page.

February 1, 2023

PAS Copywriting for Cold Email (5 Key Strategies and Templates)

PAS copywriting (the Problem-Agitate-Solve method) is a formula that blends personalization and emotion for effective cold email sales copy.

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December 28, 2022

The #1 Broken Link Outreach Template That Will Actually Succeed in 2023

You need a broken link outreach template that works today... as publishers have grown much savvier to the old broken link cold email techniques.

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December 21, 2022

The AIDA Formula for Cold Email Copywriting: 5 Best Strategies to Close Deals

A guide to using the AIDA formula (attention-interest-desire-action) for cold email copywriting. With templates and strategies to get started.

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December 15, 2022

ChatGPT + Cold Email: 5 Best Ways to Use AI in Your Email Copywriting

How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.

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Best cold email software for a lead gen agency

September 13, 2022

What’s the Best Cold Email Software for a Lead Gen Agency?

The considerations for a lead gen or other agency looking for cold email software. What you need to make sure your platform has to send better emails.

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Cold email goes to college - how the academic world uses cold outreach

August 24, 2022

Cold Email Goes to College: How the Academic World Uses Cold Outreach

How the academic world is using cold email. From students to administrators to professors to departments to clubs — uses & advice for cold email in college.

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How to email a professor

July 29, 2022

How to Email a Professor: Cold Email Strategies, Examples, Templates

Strategies for cold emailing a professor. Including what to say, how to personalize, and how to follow-up. Plus templates and a how-to setup guide.

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Case Study - How BatLinks Link Building Agency Saves $5K/mo with GMass

July 25, 2022

Case Study: How BatLinks Link Building Agency Saves $5k/mo. with GMass

How Batlinks, a link building agency, switched to GMass and saw improved results for deliverability, open rates, conversions, and cost savings.

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7 cold email tricks that toe the line between valuable and deceitful

July 12, 2022

7 Cold Email Tricks That Toe the Line Between Valuable and Deceitful

Cold email tricks are murkier tactics which some cold emailers use to get an edge. Here are 7 tricks we've seen recently — and alternative strategies.

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Cold email strategies - Apple broken open rates

June 21, 2022

6 Cold Email Strategies Now That Apple Mail Privacy Protection Breaks Open Rates

Apple Mail Privacy Protection now leads to inaccurate open rates. Here's how much that affects cold email — and strategies to mitigate the impact.

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What's the cheapest cold email tool

June 9, 2022

What’s the Cheapest Cold Email Tool in 2023? (Best Low Cost Option)

We evaluated 10 leading cold email platforms to find the cheapest cold email option — as well as the features you will and won't get with each tool.

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Beats marketing with cold email

May 26, 2022

Beats Marketing with Cold Email (13 Best Templates, Subject Lines)

Beats marketing with cold email is a great way to make sales. Here's how to build a list of rappers, templates for emails, and how to send with GMass.

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