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Cold Email

GMass is a versatile email platform that lives inside Gmail; we've seen people using it in every imaginable way (and in plenty of ways we never even imagined).

However, perhaps the most popular use for GMass is cold email. We've invested heavily in cold email features for GMass — and we're pretty serious cold email experts ourselves.

Here in the cold email archives, you can find all of the articles on the GMass blog about cold email — from writing to tactics to templates to software.

We also recommend checking out our ultimate guide to cold email, which will walk you through every important piece of the cold email process on a single page.

April 11, 2024

What Is Spintax? And How Can It Help You Randomize Cold Emails?

What is spintax? And how can you use it in GMass to create campaigns with maximum randomness to potentially aid in deliverability?

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March 22, 2024

Create Full Cold Email Campaigns in GMass with ChatGPT (New!)

You can now use ChatGPT to generate entire cold email campaigns — including follow-ups and key settings — all inside of GMass. This feature …

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March 6, 2024

How to Write the Best Business Loan Cold Emails (5 Templates, Tips)

5 important tips from small business loan and financing outreach pros, plus killer cold email templates to close more deals.

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February 21, 2024

Business Financing Cold Outreach: What’s the Best Email App for Success?

Need an email platform for your business financing cold outreach? Here are the elements to look for along with our recommendations.

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October 16, 2023

Why GMass Is Better Than Instantly for Cold Email

GMass and Instantly are both popular cold email platforms. Here's a full comparison of the 2 including what each offers that the other does not.

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August 28, 2023

Cold Email Affiliate Marketing: 5 Best Strategies and Templates

Cold email affiliate marketing can be challenging. But it's a great option for cold emailers AND affiliate marketers with the right strategies.

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May 2, 2023

Promise Picture Proof Push (4Ps) Copywriting for Cold Email (Templates, Tips)

Promise Picture Proof Push (the 4Ps) formula is a useful, albeit challenging, cold email copywriting strategy. It requires you to zero …

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April 28, 2023

The Star Story Solution Copywriting Formula for Cold Email (Tips, Templates)

Star Story Solution is a copywriting strategy for cold email that uses a first-person story about solving a problem (one the recipient themselves has).

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March 28, 2023

Star Chain Hook Copywriting for Cold Email (Templates, Tips, More)

The Star Chain Hook method for email copywriting is a succinct style that makes a big claim or promise, backs it up with proof, then has a call-to-action.

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March 7, 2023

How to Make a Big Cold Email Ask When You Aren’t Offering Much Value

5 strategies for making a big "ask" in a cold email when you don't have much (or any, or at least equal) value to offer the recipient.

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February 28, 2023

Before After Bridge Copywriting (BAB) for Cold Email (Best Tips, Examples)

Tips for using the Before After Bridge Copywriting (BAB) framework for cold emails. Including how to structure each section for best results.

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February 23, 2023

Cold Email Signature: Smart Credibility Booster or Deliverability Killer? (+7 Tips)

Should you use a cold email signature to boost your credibility and make a connection — or will a sales email signature hurt deliverability?

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