GMass is a versatile email platform that lives inside Gmail; we’ve seen people using it in every imaginable way (and in plenty of ways we never even imagined).
However, perhaps the most popular use for GMass is cold email. We’ve invested heavily in cold email features for GMass — and we’re pretty serious cold email experts ourselves.
Here in the cold email archives, you can find all of the articles on the GMass blog about cold email — from writing to tactics to templates to software.
We also recommend checking out our ultimate guide to cold email, which will walk you through every important piece of the cold email process on a single page.
Business financing cold outreach is challenging — but potentially very lucrative — email sales niche. Offering small business loans and other financing services generally requires reaching out every…
If you’re deciding between GMass vs Instantly, here’s everything you could possibly need to know. GMass and Instantly are two popular cold email platforms — though there are some significant differences…
Cold email affiliate marketing is a spectacular way to make more sales — and they’re lucrative sales, since generally your cold emails will generally promote high-paying software products with…
Promise Picture Proof Push (the 4Ps) formula is a useful, albeit challenging, cold email copywriting strategy. It requires you to zero in on the absolute best material about your product…
The Star Story Solution formula is likely the most storytelling-driven cold email copywriting strategy you’ll ever use. Fortunately, storytelling can be an incredibly effective sales technique — when it’s done…
The Star Chain Hook method is a copywriting technique that can help you keep your cold emails tight, eye-catching, and focused around action. It’s particularly useful if you’re writing…
I won’t say cold email is ever necessarily easy — but it’s easier if you have something that’s obviously valuable to your recipient and explicitly solves their pressing problem. So……
Before After Bridge copywriting (or BAB) is a cold email storytelling model that, when used right, can take your product or service from “unknown” to “must-have.” And… it…
Should you use a cold email signature — or is there too much potential downside? On one hand, there are the hardcore cold emailers out there who preach…
PAS copywriting is a popular sales technique that blends personalization and emotions into a highly-effective cocktail. Because, after all, 95% of sales decisions are emotional. It’s not easy…
It’s not hard to find a broken link outreach template online — but it’s damn near impossible to find one that still works. Broken link outreach has become…
The AIDA formula is a classic sales and marketing copywriting method. And, when it’s done right, it can move someone from a cold prospect to a customer ready to…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
