However, perhaps the most popular use for GMass is cold email. We've invested heavily in cold email features for GMass — and we're pretty serious cold email experts ourselves.
Here in the cold email archives, you can find all of the articles on the GMass blog about cold email — from writing to tactics to templates to software.
We also recommend checking out our ultimate guide to cold email, which will walk you through every important piece of the cold email process on a single page.
February 23, 2023
Cold Email Signature: Smart Credibility Booster or Deliverability Killer? (+7 Tips)
Should you use a cold email signature to boost your credibility and make a connection — or will a sales email signature hurt deliverability?
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February 1, 2023
PAS Copywriting for Cold Email (5 Key Strategies and Templates)
PAS copywriting (the Problem-Agitate-Solve method) is a formula that blends personalization and emotion for effective cold email sales copy.
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December 28, 2022
The #1 Broken Link Outreach Template That Will Actually Succeed in 2023
You need a broken link outreach template that works today... as publishers have grown much savvier to the old broken link cold email techniques.
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December 21, 2022
The AIDA Formula for Cold Email Copywriting: 5 Best Strategies to Close Deals
A guide to using the AIDA formula (attention-interest-desire-action) for cold email copywriting. With templates and strategies to get started.
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December 15, 2022
ChatGPT + Cold Email: 5 Best Ways to Use AI in Your Email Copywriting
How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.
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September 13, 2022
What’s the Best Cold Email Software for a Lead Gen Agency?
The considerations for a lead gen or other agency looking for cold email software. What you need to make sure your platform has to send better emails.
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August 24, 2022
Cold Email Goes to College: How the Academic World Uses Cold Outreach
How the academic world is using cold email. From students to administrators to professors to departments to clubs — uses & advice for cold email in college.
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July 29, 2022
How to Email a Professor: Cold Email Strategies, Examples, Templates
Strategies for cold emailing a professor. Including what to say, how to personalize, and how to follow-up. Plus templates and a how-to setup guide.
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July 25, 2022
Case Study: How BatLinks Link Building Agency Saves $5k/mo. with GMass
How Batlinks, a link building agency, switched to GMass and saw improved results for deliverability, open rates, conversions, and cost savings.
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July 12, 2022
7 Cold Email Tricks That Toe the Line Between Valuable and Deceitful
Cold email tricks are murkier tactics which some cold emailers use to get an edge. Here are 7 tricks we've seen recently — and alternative strategies.
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June 21, 2022
6 Cold Email Strategies Now That Apple Mail Privacy Protection Breaks Open Rates
Apple Mail Privacy Protection now leads to inaccurate open rates. Here's how much that affects cold email — and strategies to mitigate the impact.
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June 9, 2022
What’s the Cheapest Cold Email Tool in 2024? (Best Low Cost Option)
We evaluated 10 leading cold email platforms to find the cheapest cold email option — as well as the features you will and won't get with each tool.
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