Cold Email Marketing Guide: Types, Tips, Templates
Did you know that for every $1 you invest in email marketing, you can get an average ROI of $38? But wait. To achieve such high returns with…
GMass Blog
Category: Cold Email
GMass is a versatile email platform that lives inside Gmail; we’ve seen people using it in every imaginable way (and in plenty of ways we never even imagined).
However, perhaps the most popular use for GMass is cold email. We’ve invested heavily in cold email features for GMass — and we’re pretty serious cold email experts ourselves.
Here in the cold email archives, you can find all of the articles on the GMass blog about cold email — from writing to tactics to templates to software.
We also recommend checking out our ultimate guide to cold email, which will walk you through every important piece of the cold email process on a single page.
Continue reading →
Cold Leads: What They Are and How to Convert Them
While most sales teams love finding a red hot lead they can immediately convert into a customer, finding hot leads is tough. Most of the time, you’ll have…
How to Write a Cold Email Follow Up + 5 Templates (2026)
Sending a cold email follow-up is crucial to maximizing your conversion rates. However, it’s also tricky. You’ll need to decide how many follow-ups to send, when to send…
How to Write a Cold Email for a Job (Step-by-Step Guide)
A cold email for job hunting is an introductory email you send to a company representative to build a connection for future employment opportunities. And when done right,…
LinkedIn Prospecting: 2026 Guide (Strategies, Tools)
LinkedIn prospecting is the process of identifying and connecting with LinkedIn members to convert them into customers. But where do you start? In this article, I’ll cover the…
Free Email Warmup Tool (+ Best Strategies and More)
That’s a wrap! The warm-up service has officially ended and can’t be used anymore. To understand why, please see this post. Email warmup is an eternally hot topic…
The Ultimate Guide to Cold Email (2026)
Let’s face it — most people hate having their inboxes clogged with cold emails! That’s because 99% of these emails essentially have zero relevance to the recipients. However,…
Top 7 Prospecting Tools in 2026 (Features, Limitations, Pricing)
Looking for some top-notch prospecting tools? Prospecting is one of the best ways to increase your customer base and revenue. It’s a critical part of your sales cycle…
The Ultimate Guide to Prospecting in 2026
Want to be great at prospecting and skyrocket your conversion rates? Prospecting involves looking for potential clients from a large pool of leads. It’s a crucial step in…
What’s the Average Cold Email Response Rate in 2026?
Curious about what the average cold email response rate is? Most cold emails have one simple objective: To get the recipient interested enough to engage with you. And…
How to Write a Follow-Up Email (2026 Guide with Templates)
Want to learn how to write the perfect follow up email? Whether you’re following up after a job interview with a potential employer or simply sending out email…
How to Start a Cold Email in 5 Easy Steps
We need to make sure you know how to start a cold email. Why? Because you know what everyone hates? Lazy cold emails. You know the type. Those…