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Digital Marketing

Email marketing and digital marketing aren't quite the same thing — but we can say they're first cousins whose families like to go on vacation together every summer to a lovely place like Sarasota, Florida.

While our primary focus here at GMass is on email, there are plenty of times when email has bled over into digital marketing — and we've written about it.

Here in the digital marketing archives, you can read our articles on topics ranging from paid advertising to driving interest in your business or product.
Product Hunt paid promotions

October 2, 2019

The results of our Product Hunt promoted posts

Here are the results of my 6-month long campaign with Product Hunt as a "promoted product". See how much traffic I got and how many users I got.

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November 6, 2017

5 Ways to Get PR for Your Startup Without Spending a Penny

Most marketing tactics that big names tout require one thing you don’t have: Brand awareness. For example, generating backlinks by …

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October 12, 2017

How to Run a High ROI Gmail Ad Campaign

  Email open rates aren’t amazing. We all know that. Especially when it comes to cold emails or reaching someone …

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October 2, 2017

How to Use Paid Ads to Skyrocket Your Cold Outreach ROI

Improve your cold email outreach by supplementing with paid cold outreach. Retarget with advertising to nurture cold leads into eventual customers.

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GMass Affiliate Marketing

December 15, 2016

Join the GMass Affiliate Program

Sign up for the world's best affiliate program for a Gmail mail merge tool. Earn 50% of the monthly recurring revenue during the first year.

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July 25, 2016

Political Email Marketing with GMass

Personal, Direct Messages Sway Voters 2016 is shaping up to be one of the most contentious and important election years …

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