While our primary focus here at GMass is on email, there are plenty of times when email has bled over into digital marketing — and we've written about it.
Here in the digital marketing archives, you can read our articles on topics ranging from paid advertising to driving interest in your business or product.
November 6, 2017
5 Ways to Get PR for Your Startup Without Spending a Penny
Most marketing tactics that big names tout require one thing you don’t have: Brand awareness. For example, generating backlinks by …Continue Reading
October 2, 2017
How to Use Paid Ads to Skyrocket Your Cold Outreach ROI
Improve your cold email outreach by supplementing with paid cold outreach. Retarget with advertising to nurture cold leads into eventual customers.Continue Reading