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Political Email Marketing with GMass

Personal, Direct Messages Sway Voters

2016 is shaping up to be one of the most contentious and important election years in history. Local, state, and federal races are heating up and campaigns for candidates and causes are gearing up to garner votes.

Many voters remain undecided until the moment they step into the voting booth, so it behooves campaigners to be persistent, consistent, and responsive right up to the finish line. 

Experienced marketing professionals and winning campaign managers know that the campaign that wins the race is the one that does the best job delivering their message to undecided voters.
An article from NPR.org “Political Campaigns Go Social, But Email Is Still King” said that “on the Democratic side, the Obama camp took 90 percent of their online money from emails in 2012.” That’s impressive, and indicates the high impact of email marketing.
GMass is the ideal platform for savvy political campaign strategists to design, build, and deploy email blasts. Some of the features that are particularly effective for reaching voters are:
Tracking – You’ll know who opens your emails and who clicks on your calls to action.
Personalization – Placing your recipient’s name into the subject line and body of the email boosts the open and click rates for your campaigns. GMass makes this an easy step.
Automatic Follow-Up – Set a campaign once, and let it run. Voters who don’t open or click your

message after the first send will be sent automatic reminders if you wish. This feature saves time and increases overall effectiveness.

Mail-Merge – Connecting your list of donors to GMass is seamless and makes setting up campaigns easy.
GMass is a ★★★★★ reviewed extension on the Chrome Web Store and works with any active Gmail account. One of the best GMass features is that because the emails are sent through your Gmail account, they are less likely to be stopped with spam filters. GMass users enjoy the highest delivery, open, and click rates in the email marketing industry.
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