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In Depth How-To Guides

Even though we've all been using email for a quarter of a century at this point, there's still so much to learn.

Here on our in depth how-to guides archives page, you can find the detailed articles we've written about email, Gmail, cold email, email copywriting and more.

We created GMass so it would be as easy to use as possible: You download the extension and can be rolling with your first mass email in a matter of minutes. But you'll also find plenty of articles here that cover more advanced processes with GMass.

March 1, 2019

Google’s Safe Browsing program made my week hell

Google’s Safe Browsing program protects a lot of people from phishing, malware, and other harmful sites. In fact, it’s so …

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February 4, 2019

How to get a Google user’s email address after the Google+ API shutdown

If you’re a developer using any part of Google’s API, you’ve likely received notices informing you that come March 7, …

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September 26, 2018

How to serve WordPress pages and ASP.NET MVC pages from the same IIS folder

I hand-coded my website landing pages as MVC Views, and now I want to convert those landing pages to WordPress, while keeping the URLs intact.

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September 10, 2018

How to get people to review your product using email automation

I'm going to teach how you to use your Gmail account to set up an automated outreach campaign to get reviews for your product, whether on Yelp or elsewhere.

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June 26, 2018

Add everyone who emails you to an email automation sequence

Use GMail to create email automation sequences with GMass

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June 15, 2018

Recruiters: How to use Gmail as your Applicant Tracking System (ATS)

Today, I have an example from GMass that’s an interesting way to stay in a critically important context–your email–while getting …

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April 8, 2018

How to Build an Email List from your Gmail Account

In this post, I'll teach you how to build an email list from the emails sitting in your Gmail account. You can then easily send an email campaign to them.

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August 3, 2017

How using Gmail’s “Send mail as” settings affects email deliverability

In Gmail you can use the "Send mail as" settings, but this can impact your email deliverability if sent through external SMTP servers.

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July 25, 2017

Domain Blacklists – The comprehensive guide

This 2017 guide to domain blacklists covers the most popular public DNSBLs like Spamhaus and SURBL and private lists like the Barracuda and AOL blacklists.

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April 13, 2017

Use Google Forms and GMass to send surveys and follow-up emails that MAXIMIZE responses

Google Forms provides a fast and easy way to create online surveys. When combined with GMass, you can follow-up based on specific replies.

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March 16, 2017

How to use GMass to stay in touch with your LinkedIn contacts

A GMass power user, Sol Orwell, has published an excellent guide on staying in touch with your LinkedIn contacts by …

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January 26, 2017

Using Gmail to easily manage responses to Craigslist ads

I have a love-hate relationship with Craigslist. I hate that its interface hasn’t evolved since 1995, that posting an ad …

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