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Email Marketing

Our email marketing archives cover a broad array of articles, to say the least — since much of what we write about here on the GMass blog falls under the umbrella of email marketing.

Here in this archive, you'll find a variety of posts huddling under said umbrella, covering topics like:

  • Email copywriting
  • Email marketing apps, tools, and other software
  • Email marketing strategies and tips
  • Ways to use GMass to bolster your email marketing efforts

November 26, 2017

5 Actionable Email Marketing Statistics You Should Know

Thousands and thousands of emails flood our inboxes daily. Gmail even had to introduce segments into their inbox to clear …

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November 9, 2017

5 High-Yield Cold Email Outreach Templates

5 strategic cold email outreach templates that will bring you the results you're looking for in your efforts, whatever those may be.

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October 18, 2017

How to Find Emails: 6 Sneaky Ways To Find Prospects’ Email Addresses

Email outreach is one of the most important steps in any marketing strategy. Whether it’s prospecting for new clients, promoting …

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October 15, 2017

How to Fully Personalize Your Email Outreach With Minimum Busywork

Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are …

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October 2, 2017

How to Use Paid Ads to Skyrocket Your Cold Outreach ROI

Improve your cold email outreach by supplementing with paid cold outreach. Retarget with advertising to nurture cold leads into eventual customers.

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July 9, 2017

How we analyze spam and email deliverability issues

We analyze spam and email deliverability issues by sending your campaign to a seed list of ten different secret email addresses we maintain.

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March 29, 2017

How to use emojis in your Gmail email marketing campaigns

Since GMass uses the native Gmail Compose window for campaign creation, you can copy/paste emojis into the Subject Line in order …

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March 16, 2017

How to use GMass to stay in touch with your LinkedIn contacts

A GMass power user, Sol Orwell, has published an excellent guide on staying in touch with your LinkedIn contacts by …

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why personalization fails

February 25, 2017

Why your Gmail mail merge personalization failed

If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons …

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February 21, 2017

How to use a Google Sheets spreadsheet as a dynamic email suppression list

When sending mail merge campaigns in Gmail with GMass, you can already suppress a list of addresses that belong to …

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January 30, 2017

Dry-Erase Supply Small Business Gets Big Results with GMass

Small Business Email Marketing is working for e-commerce firms that see pay-per-click return on investment dropping. GMass.

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December 1, 2016

How I used GMass to buy a brand new 2016 Lexus under invoice cost

My wife and I with our brand new 2016 Lexus NX 200t on August 1, 2016. We used GMass to …

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