Our email marketing archives cover a broad array of articles, to say the least — since much of what we write about here on the GMass blog falls under the umbrella of email marketing.
Here in this archive, you’ll find a variety of posts huddling under said umbrella, covering topics like:
Want to send a beautifully-designed email in Gmail like a newsletter, eCommerce promo, or other marketing message? Gmail has always made it really hard. Forget a drag-and-drop builder; they don’t…
I know how hard it is to get your emails to stand out on Black Friday/Cyber Monday (BFCM) — it’s the most crowded email marketing time of the…
Email templates in Gmail (and GMass) were the first thing multiple people asked about on GMass’s Facebook group. ⚠️ Important: GMass now has a built-in template creator —…
It’s simple to use GMass for email marketing — put your subscribers in a Google Sheet, connect it to GMass, and send your newsletters and all your other…
Looking for a free email tracking tool? Tracking your marketing and sales emails is a great way to understand how prospects engage with them and optimize your outreach…
While email outreach is one of the sharpest arrows in your sales-marketing quiver, not knowing how clients respond to your message can blunt its effectiveness. That’s why you…
Mail tracker tools help you find out if and to what extent recipients engage with your emails in real-time and provide insights into potential prospects. And with the…
Email copywriting can take on many forms, whether it’s advertising a new product, recommending an existing one, or simply wishing customers a happy birthday. However, writing an engaging…
An email attachment is a great way to substantiate your message and provide more value to recipients through reports, contracts, case studies, and more. But attachments email isn’t…
Writing an effective email is challenging. You’ll need to craft a catchy subject line, an engaging body, and a compelling call to action. But what’s more difficult is…
Email personalization lets you create individual email experiences for each recipient in your mailing list. However, to personalize emails effectively, you’ll first need to collect data on the…
Great email copywriting goes beyond the actual email content. It considers the email subject line, how you personalize said content, your call to action, and more. To help…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
