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GMass Blog

Category: From Address

The from address and from name in your emails matter more than you might think.


Inbox real estate is limited, and the from field is one of the few bits of information someone gets about your email as they scan their inbox — and make the decision whether or not to open.


Plus, the from address can play a role in deliverability as the mail clients decide whether your email belongs in the inbox or the spam folder.


Here in the from address archives, you can read all the articles we’ve written on the “from” portion of your cold emails. Make sure you’re getting the from name and from address right (and we’ll even show you how to do that quickly and easily with GMass).

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