February 1, 2023

PAS copywriting (the Problem-Agitate-Solve method) is a formula that blends personalization and emotion for effective cold email sales copy.

January 26, 2023

Sharing campaign reports on GMass: How to share different types of reporting with your teammates, your clients, or even social media.

January 20, 2023

How to send mail merge QR codes — personalized QR codes to everyone on your list. With an option to auto-generate the codes in Google Sheets.

January 19, 2023

GMass's email warmup system is shutting down. Here are the reasons why and ways to achieve high deliverability in a post-warmup world.

January 14, 2023

There are now plenty of Chrome extensions to handle your AI email replies using ChatGPT. Here are the best of the bunch for you to download.

January 11, 2023

How to set up recurring campaigns that automatically go out when someone opens, clicks on, or replies to another campaign.

January 3, 2023

How to set up real estate email automations that automatically go out to your prospects until they're finally ready to buy or sell.

December 28, 2022

You need a broken link outreach template that works today... as publishers have grown much savvier to the old broken link cold email techniques.

December 21, 2022

A guide to using the AIDA formula (attention-interest-desire-action) for cold email copywriting. With templates and strategies to get started.

December 16, 2022

A technique to use GMass to send a recurring email to a Google Sheet that's always changing — making sure the right people get it and wrong don't.

December 15, 2022

How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.

November 28, 2022

Here's how to write an email correcting a mistake. It's the most effective template for sending a correction or apology after an error in an email campaign.