March 28, 2023

The Star Chain Hook method for email copywriting is a succinct style that makes a big claim or promise, backs it up with proof, then has a call-to-action.

March 23, 2023

Want to track down every single email in your inbox that’s waiting on you for a reply? It’s easy to overlook …

March 16, 2023

The best email productivity tools for managing your inbox, sending better messages, checking mail on your schedule, replying fast, and more.

March 14, 2023

Guide to The Reply Project, a tool from GMass to help you send fast replies. All your emails on one screen, quick replies with ChatGPT and templates.

March 7, 2023

5 strategies for making a big "ask" in a cold email when you don't have much (or any, or at least equal) value to offer the recipient.

February 28, 2023

Tips for using the Before After Bridge Copywriting (BAB) framework for cold emails. Including how to structure each section for best results.

February 23, 2023

Should you use a cold email signature to boost your credibility and make a connection — or will a sales email signature hurt deliverability?

February 18, 2023

You can reuse lists from prior campaigns in GMass to quickly send new messages to the same group. Here's your how-to guide to email lists in GMass.

February 9, 2023

Most cold email platforms send your messages via IMAP or an API. Here's a breakdown of Gmail API vs IMAP and the pros and cons of both.

February 1, 2023

PAS copywriting (the Problem-Agitate-Solve method) is a formula that blends personalization and emotion for effective cold email sales copy.

January 26, 2023

Sharing campaign reports on GMass: How to share different types of reporting with your teammates, your clients, or even social media.

January 20, 2023

How to send mail merge QR codes — personalized QR codes to everyone on your list. With an option to auto-generate the codes in Google Sheets.