May 2, 2023

Promise Picture Proof Push (the 4Ps) formula is a useful, albeit challenging, cold email copywriting strategy. It requires you to zero …

April 28, 2023

Star Story Solution is a copywriting strategy for cold email that uses a first-person story about solving a problem (one the recipient themselves has).

April 13, 2023

Wondering "why did my email go to spam?" You know the common reasons, but here are the lesser known factors that might be causing your problem.

April 6, 2023

Good news if you’re a real estate agent and you’re overwhelmed by the amount of email you deal with every …

March 28, 2023

The Star Chain Hook method for email copywriting is a succinct style that makes a big claim or promise, backs it up with proof, then has a call-to-action.

March 23, 2023

Want to track down every single email in your inbox that’s waiting on you for a reply? It’s easy to overlook …

March 16, 2023

The best email productivity tools for managing your inbox, sending better messages, checking mail on your schedule, replying fast, and more.

March 14, 2023

Guide to The Reply Project, a tool from GMass to help you send fast replies. All your emails on one screen, quick replies with ChatGPT and templates.

March 7, 2023

5 strategies for making a big "ask" in a cold email when you don't have much (or any, or at least equal) value to offer the recipient.

February 28, 2023

Tips for using the Before After Bridge Copywriting (BAB) framework for cold emails. Including how to structure each section for best results.

February 23, 2023

Should you use a cold email signature to boost your credibility and make a connection — or will a sales email signature hurt deliverability?

February 18, 2023

You can reuse lists from prior campaigns in GMass to quickly send new messages to the same group. Here's your how-to guide to email lists in GMass.