July 11, 2025

The elements of creating a Google mail merge template, plus 5 great examples and how to set up your template for a campaign in Gmail.

July 10, 2025

You never want to say "thank you for your patience" in a customer service email. Here's why, plus templates for 8 excellent alternatives.

July 1, 2025

Mail merge deliverability can be challenging — but presents different opportunities and solutions than other types of emails. Here are the keys.

June 27, 2025

We compared the pricing for sending 5,000, 10,000, 100,000, and 1,000,000 emails a month at some of the most popular email plaforms.

June 18, 2025

What personalization you should and shouldn't include in your mail merge subject lines to increase your open rates (and success rates).

June 17, 2025

Creating an evergreen email sequence — an automated campaign that requires no updating — is powerful and doable in Gmail. Here's how.

June 9, 2025

Mail merge errors in Gmail are regrettable — but also avoidable. Here's how to prevent problems like missing merge data, incorrect sends, and more.

June 4, 2025

Gmail has a built-in mail merge feature on some Workspace plans. Here's why it's probably not going to meet your needs — and an alternative that will.

May 15, 2025

The best mail merge for Gmail tools and what to look for when choosing a tool. Includes GMass, Gmail's built-in merge feature, and more.

May 8, 2025

Choose the order GMass goes through your Google Sheet to email contacts: Sequentially, reverse, randomly, or alphabetically.

May 3, 2025

How to schedule an end time for your GMass campaign to cut off your sending at a specific time of day,

April 30, 2025

How to create a subsequence - that's an automated follow-up campaign when someone takes a behavior or meets a condition, like replying or clicking.