December 16, 2022

A technique to use GMass to send a recurring email to a Google Sheet that's always changing — making sure the right people get it and wrong don't.

December 15, 2022

How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.

November 28, 2022

Here's how to write an email correcting a mistake. It's the most effective template for sending a correction or apology after an error in an email campaign.

November 22, 2022

A Google Apps Script to send an instant, automated transactional email through GMass to the address in any new row you add to a Google Sheet.

November 17, 2022

You don't need a fancy CRM or lots of customer data in order to personalize your marketing emails and cold emails. Here are ways to better personalize.

November 10, 2022

How to design HTML email templates for Gmail using different methods, then how to re-use and send those templates with GMass.

October 8, 2022

How to manage replies and send one click responses, view and share analytics reports, edit or pause campaigns, send segmented follow-ups, and more.

September 15, 2022

A glossary of email bounce codes to help you understand why your emails weren't delivered. Plus steps and strategies to manage and to cut down on bounces.

September 13, 2022

The considerations for a lead gen or other agency looking for cold email software. What you need to make sure your platform has to send better emails.

September 9, 2022

Methods to have subscribers fill out a web form, then get that info into Google Sheets so you can use it for an automated welcome series with GMass.

August 26, 2022

A guide to sending online wedding invitations — the pros and cons of email, different methods, and a complete walkthrough and setup guide.

August 24, 2022

How the academic world is using cold email. From students to administrators to professors to departments to clubs — uses & advice for cold email in college.