7 Smart Ways to Make Your Bulk Email Marketing Feel One-on-One
OK… so this seems obvious but I still feel like I have to say it: The entire key to bulk email marketing is making it feel like it’s not…
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Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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Gmail Bulk Mail Limits: What Are They? (And How to Break Them)
One of, if not the, hardest parts about sending a huge campaign through your regular email address are the Gmail bulk mail limits. I see it literally every day…
Send Unlimited Auto Follow-Up Stages with GMass
Great news: You can now send unlimited auto follow-up stages using GMass. Before, you could send up to eight stages. While there were workarounds you could use to send…
How to Create a Google Mail Merge Template (5 Examples That Actually Work)
A Google mail merge template is not — I repeat, not — merely an email that starts with {FirstName}. A quality mail merge template is more than dropping someone’s name into…
Customers Hate “Thank You For Your Patience” — 8 Better Options
“Thank you for your patience.” It’s one of those customer service phrases you default to when you want to sound polite, professional, and on top of things. Until…
Improve Your Mail Merge Deliverability: 10 Proven Strategies
There is a belief out there that any amount of mail merging will help spam proof your email — in other words, that mail merge deliverability is a…
Bulk Email Sender Pricing: What Your Campaigns Will Actually Cost
Figuring out — and comparing — bulk email sender pricing is more complicated than it sounds. Some email sending platforms charge by contacts. Others by number of emails. Some…
Mail Merge Subject Lines: 3 Secret Killers and 5 Smart Options
Mail merge subject lines are a make-or-break email minefield. Why? Most people think plopping someone’s first name into a subject line counts as personalization. (And maybe also throwing “quick…
How to Make an Evergreen Email Sequence in Gmail (It’s Easy)
Evergreen email sequences are some of the most valuable automations you’ll ever set up. When you get one right, they’re as close to a “set it and forget it” sales,…
How to Fix Common Mail Merge Errors in Gmail
Mail merge errors are a particularly acute genre of email embarrassment. There’s nothing quite like being the person who sent “Dear {first_name” to 500 potential clients. Or, even worse,…
The 11 Fatal Problems with Gmail’s Built-In Mail Merge
If you didn’t know Gmail has a built-in mail merge tool… well, you’re not alone. Google first rolled out a bare bones mail merge tool for Gmail in…
The 8 Best Mail Merge for Gmail Tools (New for 2026)
The best mail merge for Gmail isn’t the one built into Gmail. I know that sounds weird, but it’s objectively true. Even though there’s a native Gmail mail…