How Do I Share My GMass Account Data with Someone Else?
Want to give someone else access to your GMass data — or even access to your GMass account? Good news: There are lots of different ways to share…
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Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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Sending Bulk Mail in Gmail: The Complete Step-by-Step Guide
Sending bulk mail in Gmail sounds simple enough… until you actually try to do it. And that’s when you learn what so many others have learned before you: Gmail…
6 Mail Merge Follow-Up Strategies That Majorly Boost Your Reply Rate
A good initial message in a mail merge campaign is, of course, essential — but the mail merge follow-up sequence is where you’ll earn the real results. The numbers…
7 Smart Ways to Make Your Bulk Email Marketing Feel One-on-One
OK… so this seems obvious but I still feel like I have to say it: The entire key to bulk email marketing is making it feel like it’s not…
Gmail Bulk Mail Limits: What Are They? (And How to Break Them)
One of, if not the, hardest parts about sending a huge campaign through your regular email address are the Gmail bulk mail limits. I see it literally every day…
Send Unlimited Auto Follow-Up Stages with GMass
Great news: You can now send unlimited auto follow-up stages using GMass. Before, you could send up to eight stages. While there were workarounds you could use to send…
How to Create a Google Mail Merge Template (5 Examples That Actually Work)
A Google mail merge template is not — I repeat, not — merely an email that starts with {FirstName}. A quality mail merge template is more than dropping someone’s name into…
Customers Hate “Thank You For Your Patience” — 8 Better Options
“Thank you for your patience.” It’s one of those customer service phrases you default to when you want to sound polite, professional, and on top of things. Until…
Improve Your Mail Merge Deliverability: 10 Proven Strategies
There is a belief out there that any amount of mail merging will help spam proof your email — in other words, that mail merge deliverability is a…
Bulk Email Sender Pricing: What Your Campaigns Will Actually Cost
Figuring out — and comparing — bulk email sender pricing is more complicated than it sounds. Some email sending platforms charge by contacts. Others by number of emails. Some…
Mail Merge Subject Lines: 3 Secret Killers and 5 Smart Options
Mail merge subject lines are a make-or-break email minefield. Why? Most people think plopping someone’s first name into a subject line counts as personalization. (And maybe also throwing “quick…
How to Make an Evergreen Email Sequence in Gmail (It’s Easy)
Evergreen email sequences are some of the most valuable automations you’ll ever set up. When you get one right, they’re as close to a “set it and forget it” sales,…