Mass Email & Mail Merge for Gmail
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Right now, my family and I are sailing on Royal Caribbean’s Harmony of the Seas, and because I’m always watching over GMass, we couldn’t have gone on this trip if… Continue reading "Is cruise ship WiFi fast enough for a sysadmin?"
Whether or not you use GMass, it’s useful to understand the difference between the three different domains that Google uses for email: gmail.com, googlemail.com, and google.com. Let´s take a quick look at… Continue reading "Understanding Gmail Domains: gmail.com, googlemail.com, and google.com"
GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. But did you know you can also include a personalized image for… Continue reading "How to include a personalized image in an email marketing campaign"
Using a combination of Gmail, Google Sheets, and GMass, you can easily email different people on different days. In the Google Sheets spreadsheet containing your email addresses, you simply need a Date column that includes the date… Continue reading "How to send emails to different people on different days"
In this post, I will walk you through setting up a system where anyone who emails you can be automatically added to a GMass campaign with the option of sending a sequence of follow up emails automatically. (As… Continue reading "Add everyone who emails you to an email automation sequence"
One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each recipient. That could be, for example, the recipient’s first name… Continue reading "How to personalize an entire paragraph in a mail merge"
Today, I have an example from GMass that’s an interesting way to stay in a critically important context–your email–while getting the work of job recruiting done effectively, courteously, thoroughly and… Continue reading "Recruiters: How to use Gmail as your Applicant Tracking System (ATS)"
Sending a mail merge campaign is a powerful tool for staying in touch with customers or potential customers, but they still run the risk of being “detected” as a mass email campaign instead… Continue reading "Send an email campaign as a reply to the most recent conversation"
The General Data Protection Regulation (GDPR), a new law passed by the European Union two years ago with implications for email marketing, started enforcement on Friday, May 25th, 2018. Some users have asked… Continue reading "Our obligatory General Data Protection Regulation (GDPR) notice"
Here’s a useful Gmail trick that can enliven your emails: using images as links. This way, recipients can click on the image directly–whether it has words as part of it… Continue reading "How to add a link to an image in Gmail"