June 22, 2022

Why you had a 0% open rate (it's probably a technical issue), how to troubleshoot it, and 10 steps to prevent 0% or low open rates in the future.

June 21, 2022

Apple Mail Privacy Protection now leads to inaccurate open rates. Here's how much that affects cold email — and strategies to mitigate the impact.

June 20, 2022

Find out why you should track your email campaigns and how to do it using the right software in this definitive guide to email tracking.

June 17, 2022

What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.

June 16, 2022

Understand the list-unsubscribe header, who should use it to add easier unsubscribe links in email clients, and how to enable it in GMass.

June 10, 2022

Gmail multi-send is Google's first crack at native mail merge (although without personalization). We tried it out to see what it can do.

June 9, 2022

We evaluated 10 leading cold email platforms to find the cheapest cold email option — as well as the features you will and won't get with each tool.

June 8, 2022

Why you need a wedding email address, how to set it up, dozens of ideas for what to make it, and ways you can best use it.

June 6, 2022

Complete guide to bachelorette party invitations: What you need to include, templates, and a how-to guide for sending personalized emails.

June 3, 2022

Everything you need to send bachelor party invitation emails: Ideas, templates, subject lines, and how to send emails that get RSVPs.

June 1, 2022

How to send save the date emails: Templates, free options, and a full guide to sending personalized, trackable save the dates to your guests.

May 26, 2022

Beats marketing with cold email is a great way to make sales. Here's how to build a list of rappers, templates for emails, and how to send with GMass.