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GMass Blog

Tips and tricks for sending email campaigns inside Gmail

Zero Open Rate for an Email Campaign

June 22, 2022

0% Open Rate for an Email Campaign? 7 Possible Reasons + Best Fixes

Why you had a 0% open rate (it's probably a technical issue), how to troubleshoot it, and 10 steps to prevent 0% or low open rates in the future.

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Cold email strategies - Apple broken open rates

June 21, 2022

6 Cold Email Strategies Now That Apple Mail Privacy Protection Breaks Open Rates

Apple Mail Privacy Protection now leads to inaccurate open rates. Here's how much that affects cold email — and strategies to mitigate the impact.

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Email tracking guide - benefits methods and tools

June 20, 2022

The Email Tracking Guide: Benefits, Methods & Tools (2022)

Find out why you should track your email campaigns and how to do it using the right software in this definitive guide to email tracking.

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Preview text - what it is - how to set it up

June 17, 2022

Preview Text: What It Is, Best Strategies, & How to Set It in GMass

What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.

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List Unsubscribe Header - What It Is and How to Implement It

June 16, 2022

List-Unsubscribe Header: What It Is and How to Implement it in GMass

Understand the list-unsubscribe header, who should use it to add easier unsubscribe links in email clients, and how to enable it in GMass.

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We tested Gmail multisend

June 10, 2022

We Tested Gmail Multi-Send (Google’s Built-in Mail Merge)

Gmail multi-send is Google's first crack at native mail merge (although without personalization). We tried it out to see what it can do.

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What's the cheapest cold email tool

June 9, 2022

What’s the Cheapest Cold Email Tool in 2022? (Best Low Cost Option)

We evaluated 10 leading cold email platforms to find the cheapest cold email option — as well as the features you will and won't get with each tool.

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Wedding email address ideas and setup guide

June 8, 2022

Wedding Email Address Ideas & Complete Set-Up Guide (50+ Best Examples)

Why you need a wedding email address, how to set it up, dozens of ideas for what to make it, and ways you can best use it.

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bachelorette party invitations

June 6, 2022

Bachelorette Party Invitations: Step-by-Step Guide to Free, Amazing Emails (30+ Examples)

Complete guide to bachelorette party invitations: What you need to include, templates, and a how-to guide for sending personalized emails.

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bachelor party invitation emails

June 3, 2022

Bachelor Party Invitation Emails: The Ultimate Guide (30+ Funny Templates)

Everything you need to send bachelor party invitation emails: Ideas, templates, subject lines, and how to send emails that get RSVPs.

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Save the Date Email Complete Guide

June 1, 2022

The Save the Date Email Complete Guide 2022 (Templates, Free Options)

How to send save the date emails: Templates, free options, and a full guide to sending personalized, trackable save the dates to your guests.

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Beats marketing with cold email

May 26, 2022

Beats Marketing with Cold Email (13 Best Templates, Subject Lines)

Beats marketing with cold email is a great way to make sales. Here's how to build a list of rappers, templates for emails, and how to send with GMass.

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