Personalization is at the heart of any successful cold email or mass email campaign — even when you’re sending messages to huge lists of people, each email needs to feel as if you sent it one-on-one.
Here in the personalization archives you can find everything we’ve written about personalization on the GMass blog.
GMass has some of the most advanced personalization features in the entire email marketing space — here, you can find articles on how customize every little aspect of your email and pull off mail merge moves you never thought were possible.
You may also be interested in reading a summary of all of GMass’s personalization features and how you can use them to send more effective emails.
Spintax is a popular technique used by (primarily) cold emailers to create near-endless variety in the messages in their outreach campaigns. The goal: Not to send dozens, hundreds, thousands, or…
You’re not always going to be able to drag a formula down a column in Google Sheets. Sometimes, you need Google Sheets to automatically apply the formula to…
You can send personalized images with GMass — and that includes the ability to send mail merge QR codes. In this article, I’m going to demonstrate how to…
Every article about effective email marketing in, well, history, discusses personalization. And they’re not wrong. (“They” includes me, because I’ve written tons of articles myself advocating for personalization.) Personalization is an…
Email personalization lets you create individual email experiences for each recipient in your mailing list. However, to personalize emails effectively, you’ll first need to collect data on the…
Conditional Mail Merge in MS Word Microsoft Word provides basic personalization options for mail merges using merge fields. What if you want to apply more advanced personalization in…
It’s important to personalize your emails. Now you can hyper-personalize your outreach emails with conditional content using simple If/Then statements in the Subject and Body of your message.…
It seems silly. You’re used to personalizing your cold email campaign’s Subject. You’re used to personalizing its Message. You’re used to starting off your email with “Dear {FirstName}.”…
Have you ever wondered how to send multiple emails with different attachments in Gmail? Well, you can now easily send a mass email or mail merge in Gmail…
We’ve just updated GMass with an enhancement that will save you from crushing embarrassment. Sending a mail merge campaign with the wrong merge tags is one of the…
GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. But did you know you can also…
One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each recipient via a Gmail mail merge. That could…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
