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Personalization

Personalized TO email header

May 30, 2020

Conscientious cold emailers can personalize the “To:” header

Personalizing the "To" header in a cold email campaign probably isn't on your radar, but some think that inserting the first/last name helps deliverability.

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Personalized email attachments

May 26, 2020

Send a mass email with personalized attachments [in Gmail]

Sometimes you need to send a mass email, where each email has a unique personalized attachment. Here's how you can do that from right inside Gmail.

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December 13, 2018

New! We’ll warn you if you use the wrong mail merge tags

Using the wrong merge tags in an email campaign is embarrassing. Now you'll get a popup warning if you try to send a campaign with the wrong merge tags.

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July 11, 2018

How to include a personalized image in an email marketing campaign

GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first …

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June 25, 2018

How to personalize an entire paragraph in a mail merge

One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each …

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October 15, 2017

How to Fully Personalize Your Email Outreach With Minimum Busywork

Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are …

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February 25, 2017

Why your Gmail mail merge personalization failed

If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons …

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November 24, 2016

How to include a personalized link in a Gmail email marketing campaign

GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback …

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July 5, 2016

Complete Guide to Mail Merge Personalization in Gmail [UPDATED 2020]

GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From …

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July 3, 2016

New Feature: Detect a person’s first name from just an email address

Back in April, I started piloting a new feature we invented to automatically detect a person’s first name from just the …

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May 27, 2016

Secret Feature: Set the Cc and Bcc fields in a mail merge from a spreadsheet column

Most GMass users know that you can send a personalized mail merge campaign using GMass and your Gmail account with …

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April 28, 2016

Coming soon – auto detect the first name from an email address

Yesterday I tested a new algorithm we just wrote that intelligently determines someone’s first name from just their email address. …

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