Personalization

December 13, 2018

New! We’ll warn you if you use the wrong mail merge tags

We’ve just updated GMass with an enhancement that will save you from crushing embarrassment. Sending a mail merge campaign with

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July 11, 2018

How to include a personalized image in an email marketing campaign

GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first

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June 25, 2018

How to personalize an entire paragraph in a mail merge

One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each

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October 15, 2017

How to Fully Personalize Your Email Outreach With Minimum Busywork

Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are

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February 25, 2017

Why your Gmail mail merge personalization failed

If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons

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November 24, 2016

How to include a personalized link in a Gmail email marketing campaign

GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback

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July 5, 2016

Complete Guide to Mail Merge Personalization in Gmail [UPDATED 2018]

GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From

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July 3, 2016

New Feature: Detect a person’s first name from just an email address

Back in April, I started piloting a new feature we invented to automatically detect a person’s first name from just the

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May 27, 2016

Secret Feature: Set the Cc and Bcc fields in a mail merge from a spreadsheet column

Most GMass users know that you can send a personalized mail merge campaign using GMass and your Gmail account with

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April 28, 2016

Coming soon – auto detect the first name from an email address

Yesterday I tested a new algorithm we just wrote that intelligently determines someone’s first name from just their email address.

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April 19, 2016

No More Fear: Preview your emails as Drafts, then send them with one click

We just eliminated the fear of sending an email marketing campaign. Afraid that personalization won’t work? Afraid your tracked links

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December 18, 2015

Bug fixes for personalization and open/click tracking

We just deployed an update that fixes three bugs affecting personalization and open/click tracking. Bug: If you searched your account

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