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Personalization

Personalization is at the heart of any successful cold email or mass email campaign — even when you're sending messages to huge lists of people, each email needs to feel as if you sent it one-on-one.

Here in the personalization archives you can find everything we've written about personalization on the GMass blog.

GMass has some of the most advanced personalization features in the entire email marketing space — here, you can find articles on how customize every little aspect of your email and pull off mail merge moves you never thought were possible.

You may also be interested in reading a summary of all of GMass's personalization features and how you can use them to send more effective emails.

September 20, 2023

How to Automatically Apply a Google Sheets Formula to a New Row

Google Sheets automatically add formula to new row walkthrough — how to have Sheets apply your formula down a column instantly.

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January 20, 2023

Mail Merge QR Codes: How to Send Each Email Recipient a Unique Scannable Image

How to send mail merge QR codes — personalized QR codes to everyone on your list. With an option to auto-generate the codes in Google Sheets.

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November 17, 2022

5 Powerful Ways You Can Personalize Emails When You Don’t Have Any Customer Data

You don't need a fancy CRM or lots of customer data in order to personalize your marketing emails and cold emails. Here are ways to better personalize.

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What is a personalized email and how to send one

April 15, 2022

What Is a Personalized Email & How to Send One (Tips, Examples)

What is email personalization and how do you personalize an email? Find out everything you need to know in this definitive guide.

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Easy Conditional Mail Merge Formatting

November 26, 2021

Easy Conditional Mail Merge Formatting (If…Then…Else): MS Word Vs. GMass

Conditional Mail Merge in MS Word Microsoft Word provides basic personalization options for mail merges using merge fields. What if …

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conditional email formatting

December 14, 2020

New Feature: Conditional Content in Email Campaigns [3 Easy Examples]

It’s important to personalize your emails. Now you can hyper-personalize your outreach emails with conditional content using simple If/Then statements …

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Personalized TO email header

May 30, 2020

Conscientious cold emailers can personalize the “To:” header

Personalizing the "To" header in a cold email campaign probably isn't on your radar, but some think that inserting the first/last name helps deliverability.

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Personalized email attachments

May 26, 2020

How to send multiple emails with different attachments in Gmail

Sometimes you need to send a mass email, where each email has a unique personalized attachment. Here's how you can do that from right inside Gmail.

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December 13, 2018

New! We’ll warn you if you use the wrong mail merge tags

Using the wrong merge tags in an email campaign is embarrassing. Now you'll get a popup warning if you try to send a campaign with the wrong merge tags.

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July 11, 2018

How to include a personalized image in an email marketing campaign

GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first …

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June 25, 2018

How to personalize an entire paragraph in a mail merge

One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each …

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October 15, 2017

How to Fully Personalize Your Email Outreach With Minimum Busywork

Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are …

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Find out why GMass is the most popular Gmail mail merge tool in the world

Easy to learn. Easy to use. Packed with time saving, email enhancing features.

Try GMass for free Then check out the quickstart guide to send your first mail merge email in minutes!

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