Here in the personalization archives you can find everything we've written about personalization on the GMass blog.
GMass has some of the most advanced personalization features in the entire email marketing space — here, you can find articles on how customize every little aspect of your email and pull off mail merge moves you never thought were possible.
You may also be interested in reading a summary of all of GMass's personalization features and how you can use them to send more effective emails.
April 15, 2022
What Is a Personalized Email & How to Send One (Tips, Examples)
What is email personalization and how do you personalize an email? Find out everything you need to know in this definitive guide.
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November 26, 2021
Easy Conditional Mail Merge Formatting (If…Then…Else): MS Word Vs. GMass
Conditional Mail Merge in MS Word Microsoft Word provides basic personalization options for mail merges using merge fields. What if …
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December 14, 2020
New Feature: Conditional Content in Email Campaigns [3 Easy Examples]
It’s important to personalize your emails. Now you can hyper-personalize your outreach emails with conditional content using simple If/Then statements …
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May 30, 2020
Conscientious cold emailers can personalize the “To:” header
Personalizing the "To" header in a cold email campaign probably isn't on your radar, but some think that inserting the first/last name helps deliverability.
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May 26, 2020
How to send multiple emails with different attachments in Gmail
Sometimes you need to send a mass email, where each email has a unique personalized attachment. Here's how you can do that from right inside Gmail.
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December 13, 2018
New! We’ll warn you if you use the wrong mail merge tags
Using the wrong merge tags in an email campaign is embarrassing. Now you'll get a popup warning if you try to send a campaign with the wrong merge tags.
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July 11, 2018
How to include a personalized image in an email marketing campaign
GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first …
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June 25, 2018
How to personalize an entire paragraph in a mail merge
One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each …
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October 15, 2017
How to Fully Personalize Your Email Outreach With Minimum Busywork
Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are …
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February 25, 2017
Why your Gmail mail merge personalization failed
If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons …
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November 24, 2016
How to include a personalized link in a Gmail email marketing campaign
GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback …
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July 5, 2016
Complete Guide to Mail Merge Personalization in Gmail [UPDATED 2021]
GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From …
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