May 30, 2020

Personalizing the "To" header in a cold email campaign probably isn't on your radar, but some think that inserting the first/last name helps deliverability.

May 26, 2020

Sometimes you need to send a mass email, where each email has a unique personalized attachment. Here's how you can do that from right inside Gmail.

December 13, 2018

Using the wrong merge tags in an email campaign is embarrassing. Now you'll get a popup warning if you try to send a campaign with the wrong merge tags.

July 11, 2018

GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first …

June 25, 2018

One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each …

October 15, 2017

Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are …

February 25, 2017

If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons …

November 24, 2016

GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback …

July 5, 2016

GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From …

July 3, 2016

Back in April, I started piloting a new feature we invented to automatically detect a person’s first name from just the …

May 27, 2016

Most GMass users know that you can send a personalized mail merge campaign using GMass and your Gmail account with …

April 28, 2016

Yesterday I tested a new algorithm we just wrote that intelligently determines someone’s first name from just their email address. …