May 30, 2020
Conscientious cold emailers can personalize the “To:” header
Personalizing the "To" header in a cold email campaign probably isn't on your radar, but some think that inserting the first/last name helps deliverability.
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May 26, 2020
Send a mass email with personalized attachments [in Gmail]
Sometimes you need to send a mass email, where each email has a unique personalized attachment. Here's how you can do that from right inside Gmail.
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December 13, 2018
New! We’ll warn you if you use the wrong mail merge tags
Using the wrong merge tags in an email campaign is embarrassing. Now you'll get a popup warning if you try to send a campaign with the wrong merge tags.
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July 11, 2018
How to include a personalized image in an email marketing campaign
GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first …
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June 25, 2018
How to personalize an entire paragraph in a mail merge
One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each …
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October 15, 2017
How to Fully Personalize Your Email Outreach With Minimum Busywork
Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are …
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February 25, 2017
Why your Gmail mail merge personalization failed
If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons …
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November 24, 2016
How to include a personalized link in a Gmail email marketing campaign
GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback …
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July 5, 2016
Complete Guide to Mail Merge Personalization in Gmail [UPDATED 2020]
GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From …
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July 3, 2016
New Feature: Detect a person’s first name from just an email address
Back in April, I started piloting a new feature we invented to automatically detect a person’s first name from just the …
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May 27, 2016
Secret Feature: Set the Cc and Bcc fields in a mail merge from a spreadsheet column
Most GMass users know that you can send a personalized mail merge campaign using GMass and your Gmail account with …
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April 28, 2016
Coming soon – auto detect the first name from an email address
Yesterday I tested a new algorithm we just wrote that intelligently determines someone’s first name from just their email address. …
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