December 13, 2018

We’ve just updated GMass with an enhancement that will save you from crushing embarrassment. Sending a mail merge campaign with

July 11, 2018

GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first

June 25, 2018

One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each

October 15, 2017

Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are

February 25, 2017

If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons

November 24, 2016

GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback

July 5, 2016

GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From

July 3, 2016

Back in April, I started piloting a new feature we invented to automatically detect a person’s first name from just the

May 27, 2016

Most GMass users know that you can send a personalized mail merge campaign using GMass and your Gmail account with

April 28, 2016

Yesterday I tested a new algorithm we just wrote that intelligently determines someone’s first name from just their email address.

April 19, 2016

We just eliminated the fear of sending an email marketing campaign. Afraid that personalization won’t work? Afraid your tracked links

December 18, 2015

We just deployed an update that fixes three bugs affecting personalization and open/click tracking. Bug: If you searched your account