We’ve just updated GMass with an enhancement that will save you from crushing embarrassment. Sending a mail merge campaign with the wrong merge tags is one of the most feared… Continue reading "New! We’ll warn you if you use the wrong mail merge tags"
GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. But did you know you can also include a personalized image for… Continue reading "How to include a personalized image in an email marketing campaign"
One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each recipient. That could be, for example, the recipient’s first name… Continue reading "How to personalize an entire paragraph in a mail merge"
Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are going to be subpar. Personalized emails deliver a 6x higher… Continue reading "How to Fully Personalize Your Email Outreach With Minimum Busywork"
If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons why personalization may fail. If you find that the right… Continue reading "Why your Gmail mail merge personalization failed"
GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. Sometimes, you may… Continue reading "How to include a personalized link in a Gmail email marketing campaign"
GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From basic mail-merge style personalization to fallback values and automatic-first-name detection,… Continue reading "Complete Guide to Mail Merge Personalization in Gmail [UPDATED 2018]"
Back in April, I started piloting a new feature we invented to automatically detect a person’s first name from just the email address. Today, I am making auto first name detection… Continue reading "New Feature: Detect a person’s first name from just an email address"
Most GMass users know that you can send a personalized mail merge campaign using GMass and your Gmail account with a Google Sheets spreadsheet. Any of the columns in the… Continue reading "Secret Feature: Set the Cc and Bcc fields in a mail merge from a spreadsheet column"
Yesterday I tested a new algorithm we just wrote that intelligently determines someone’s first name from just their email address. The algorithm is purely an analysis of the email address… Continue reading "Coming soon – auto detect the first name from an email address"
