Gmail Trick: Start a new conversation from an old one
GMass has a slick new feature that allows you to start a NEW conversation with the recipients you’ve been emailing with in a PRIOR conversation. Note that this…
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Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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What email marketing features do you want in 2019?
2018 was a busy year for email marketers, and especially for GMass users. Before digging into what’s coming for 2019, let me tell you about the slew of…
New fast SMTP sending option
Speed has never been one of GMass’s strengths. Until now. If, for example, you need to send 1 million emails in an hour, then GMass isn’t the right…
Set a custom Reply-To address per email campaign
You can now set a custom Reply-To address per individual mail-merge campaign. When should you set a Reply-To? There are several cases when you may want to set…
Announcement! Chrome extension updated with new features
We’ve just released a new version of GMass with new features and a cleaner UI. Just reload Gmail to get the latest version of GMass and enjoy these…
New! We’ll warn you if you use the wrong mail merge tags
We’ve just updated GMass with an enhancement that will save you from crushing embarrassment. Sending a mail merge campaign with the wrong merge tags is one of the…
Announcing the launch of the Domain Deliverability Statistics Tool
Today we are launching a project we’ve been working hard on for several months: The Domain Deliverability Statistics tool. Send and Open Rates Using this tool you can see…
We now outrank Google in its own search results
Here’s an SEO win that I never thought I’d experience. For a particular Gmail search term, we now outrank Google, on Google. One of my articles about a Gmail bounce code…
How to redirect the user to a website after installing a Chrome extension
If you’re the developer of a Chrome extension, after a user installs your extension from the Chrome Web Store, you may want to redirect the user to a particular…
How to serve WordPress pages and ASP.NET MVC pages from the same IIS folder
I have a problem. I coded a bunch of landing pages as ASP.NET MVC Views as part of the GMass website, and now I want to convert those landing…
How to search your Gmail account like a boss
When you start sending mass emails from your Gmail account, you’ll have many more emails filed in your Sent Mail folder than you’re used to. For users who are…
How to get people to review your product using email automation
Customer reviews are essential to a product’s rankings, but it’s not always easy to get the quantity of reviews you want. The the best way to get a…