Practical guides, product updates, deliverability research, and experiments from the team building GMass.
If you’re getting Message not delivered bounces from Gmail indicating that your “Send mail as” settings are misconfigured, here is why it’s happening and how to resolve it. First, this…
Right now, my family and I are sailing on Royal Caribbean’s Harmony of the Seas, and because I’m always watching over GMass, we couldn’t have gone on this…
Whether or not you use GMass, it’s useful to understand the difference between the three different domains that Google uses for email: gmail.com, googlemail.com, and google.com. Let´s take a quick…
GMass gives you the ability to send unlimited emails by connecting a third-party SMTP service to your account. This allows you to effectively break Gmail’s sending limits. If…
GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. But did you know you can also…
Using a combination of Gmail, Google Sheets, and GMass, you can easily email different people on different days. In the Google Sheets spreadsheet containing your email addresses, you simply need a Date column that includes…
In this post, I will walk you through setting up a system where anyone who emails you can be automatically added to a GMass campaign with the option of sending a sequence of follow up…
One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each recipient via a Gmail mail merge. That could…
Today, I have an example from GMass that’s an interesting way to stay in a critically important context–your email–while getting the work of job recruiting done effectively, courteously,…
Sending a mail merge campaign is a powerful tool for staying in touch with customers or potential customers, but they still run the risk of being “detected” as a mass…
The General Data Protection Regulation (GDPR), a new law passed by the European Union two years ago with implications for email marketing, started enforcement on Friday, May 25th, 2018. Some users…
Here’s a useful Gmail trick to spruce up your emails: using images as links. This way, recipients can click on the image directly, whether it has words or…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
