The launch of our System Status page
GMass now has a System Status page at https://www.gmass.co/systemstatus. The System Status page shows a bunch of interesting statistics and data, including the total number of emails GMass…
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Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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Resolving “Message not delivered” bounces from Gmail because your “Send mail as” settings are misconfigured
If you’re getting Message not delivered bounces from Gmail indicating that your “Send mail as” settings are misconfigured, here is why it’s happening and how to resolve it. First, this…
Is cruise ship WiFi fast enough for a sysadmin?
Right now, my family and I are sailing on Royal Caribbean’s Harmony of the Seas, and because I’m always watching over GMass, we couldn’t have gone on this…
Understanding Gmail Domains: gmail.com, googlemail.com, and google.com
Whether or not you use GMass, it’s useful to understand the difference between the three different domains that Google uses for email: gmail.com, googlemail.com, and google.com. Let´s take a quick…
Apply to use OUR own SMTP services and overcome Gmail’s limits
GMass gives you the ability to send unlimited emails by connecting a third-party SMTP service to your account. This allows you to effectively break Gmail’s sending limits. If…
How to include a personalized image in an email marketing campaign
GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. But did you know you can also…
How to send emails to different people on different days
Using a combination of Gmail, Google Sheets, and GMass, you can easily email different people on different days. In the Google Sheets spreadsheet containing your email addresses, you simply need a Date column that includes…
Add everyone who emails you to an email automation sequence
In this post, I will walk you through setting up a system where anyone who emails you can be automatically added to a GMass campaign with the option of sending a sequence of follow up…
How to personalize an entire paragraph in a mail merge
One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each recipient via a Gmail mail merge. That could…
Recruiters: How to use Gmail as your Applicant Tracking System (ATS)
Today, I have an example from GMass that’s an interesting way to stay in a critically important context–your email–while getting the work of job recruiting done effectively, courteously,…
Send an email campaign as a reply to the most recent conversation
Sending a mail merge campaign is a powerful tool for staying in touch with customers or potential customers, but they still run the risk of being “detected” as a mass…
Our obligatory General Data Protection Regulation (GDPR) notice
The General Data Protection Regulation (GDPR), a new law passed by the European Union two years ago with implications for email marketing, started enforcement on Friday, May 25th, 2018. Some users…