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Deliverability > From domain deliverability

I want to know if my from domain is affecting deliverability

If you’re thinking your from domain (e.g., yourcompany.com) is affecting deliverability, let’s find out for sure.

In this guide I’ll show you how to use GMass to test your from domain to get a definitive answer.

Step-by-step guide

1. Create your campaign as usual

To start, create your normal campaign in GMass.

Since we want to test if the from domain is causing issues, you may want to remove other factors that can affect deliverability (like tracking, images, and an unsubscribe link).

Turn off tracking for a cleaner test

2. Test the campaign with Spam Solver

Now it’s time to use GMass’s Spam Solver tool to get a “before and after” test here.

In the settings box, click on the button on the top left to run Spam Solver. (Don’t worry, Spam Solver is included in all paid GMass plans.)

Run Spam Solver on the campaign

If Spam Solver shows you’re going to all or virtually all inboxes, then you’re set — we can say your from domain isn’t affecting deliverability.

However, if you are going to spam in a lot of our Spam Solver seed accounts, then your from domain might be the problem.

Check your first Spam Solver results

Click the Swap out “from” domain option in Spam Solver. Then click the Start new test with above settings button.

You’ll see if that makes a difference in your inbox rate.

Second Spam Solver test results

In my case above, I can see the from domain was an issue… but, uh, wasn’t the only issue. (Side note: I guess using this one domain to do thousands of different email demos in the past few years has really trashed the domain.)

So now I’m going to follow Spam Solver’s advice and try other tests, like making the email plain text.

3. So… what do you do if your from domain is the problem?

What can you do if you run the test and it turns out your domain IS the problem?

You have some options:

First, if you’re sending cold email and can just kill the domain and move on to another one, you can always do that.

But if you’re using a “real” domain to send the emails, you need to start rebuilding your domain reputation.

  • Make sure you have SPF, DKIM, and DMARC set up.
  • Send smaller, targeted emails to engaged list members. You want them to mark you as “not spam” if you go to their spam folders and otherwise open and engage with your messages.
  • Do some list maintenance, getting rid of inactive emails.
  • Keep testing with Spam Solver to monitor your rebuilding process.
  • Gradually scale back up to larger blasts after you’ve rebuilt your reputation a bit.
  • Consider using things like a custom tracking domain and embedded images that can help your deliverability.

✅ You’re all set.

More resources

 

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