How to add a link to an image in Gmail

Here’s a useful Gmail trick that can enliven your emails: using images as links. This way, recipients can click on the image directly–whether it has words as part of it or not.

For example, if you’re putting together a quick email but want to use this coupon image as a link:

Our clickable in-email coupon.
Our clickable in-email coupon.

Here’s how you can quickly make it a link:

  1. Place the image into your Gmail email as you normally would.

    Gmail compose window with our 20% off coupon linked image included inline.
    Gmail compose window with our 20% off coupon linked image included inline.
  2. Then select the image. You can do this by clicking and holding to the right of it, then dragging the cursor left until the image turns blue. When the image is blue, this indicates it has been selected.

    Now the coupon image is selected. Ready to click the link icon.
    Now the coupon image is selected. Ready to click the link icon.
  3. Click the link icon at the bottom of the Compose window. A small window will appear under the image showing you the option to change or remove the link. Click “change”.

    Selecting the web link you want for this image.
    Selecting the web link you want for this image.
  4. Enter the web address you want the image to link to.

    Showing popup from Gmail requesting input for the link address.
    Paste in your link address at this point.
  5. Then click the OK button.
  6. It’s a must to confirm that you have linked the image to where you intended to link to. This is important because it’s easy to create a new link rather than link the image, because sometimes the image looks like it’s selected when it’s not. To confirm that you’ve linked the image correctly, just click on the image and then the URL will show with the “change” option. You should see the web address you want the image to link to displayed under the image after the words “Go to link”. If it is incorrect, just repeat the steps above, making sure you have definitely selected the image this time.

    Checking link is correct by clicking on the image.
    Checking link is correct by clicking on the image.

That’s all there is to it! Now when your recipients click on the coupon, it will open a new tab with the location you linked to. Of course, now you can send out this coupon offer to all your customers, by using a Google Sheets spreadsheet along with GMass.

14 Replies to “How to add a link to an image in Gmail”

    • Marvin Quinsaat

      Hi Randy,

      If you’re referring to a link to send an email instead of forwarding to a url, you can use the following

      [a href="mailto:sampleemail@yourdomain.com" rel="nofollow"]Email Me[/a]

      Replace “[” or “]” with < and >

  1. Thaabiet

    Hi Ben,

    I also struggled to link the image. You have to highlight the image in the click and drag manner. What you are probably doing wrong is clicking on the image (so that the border appears) and then expecting the link to work. When you do it that way, the link appears next to the image instead of making the image an active hyperlink.

    Try highlighting the image as you would with regular text. That should do the trick.

  2. andy

    I use this feature many times per day and I find myself repeating very often. Is there a way to make it so when you are in gmail and type a certain thing, that gmail immediately automatically makes it a hyperlink? like can I create a list of key phrases that it will recognize automatically do that?

  3. John

    I created an email with an image and added the link as described above however when I tested the email the image was no longer displayed. The sent/ received email does not display the image and leaves a placeholder with the image name which if clicked does direct to the website I linked but the image is gone. Please help!

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