Conscientious cold emailers can personalize the “To:” header
It seems silly. You’re used to personalizing your cold email campaign’s Subject. You’re used to personalizing its Message. You’re used to starting off your email with “Dear {FirstName}.”…
GMass Blog
Category: Email Deliverability
Email deliverability is essential for anybody and everybody who’s using email to send important messages — whether you’re sending cold emails to thousands of prospective clients or sending a birthday invitation to a dozen friends.
If your emails don’t wind up in your recipients’ inboxes — and instead go to the Gmail promotions tab or, worse, the spam folder — your chances of campaign success plummet.
Here in the email deliverability archives, you can read the articles we’ve written on deliverability and avoiding spam.
You can also learn about many of the tools GMass has developed to help you improve deliverability like the Spam Solver, Email Deliverability Wizard, Email Warmup Tool, Domain Statistics roundup, Email Tester, and more.
Continue reading →
How to set hosted vs embedded images in Gmail
When you insert an image in the Gmail Compose window, the image is commonly inserted as an embedded image, meaning the full content of the image becomes a…
Top 10 Email Tracker Software (Features, Pros, Cons, Pricing)
An email tracking tool can track email opens and other metrics to help a sales rep or marketing executive run effective email marketing campaigns. It’s also useful for…
“Spam Solver” tweaks your email until it hits the inbox
You’re preparing an email campaign, and you send it to a few of your own test addresses, only to find that it’s going to Spam. What do you…
Announcing the launch of the Domain Deliverability Statistics Tool
Today we are launching a project we’ve been working hard on for several months: The Domain Deliverability Statistics tool. Send and Open Rates Using this tool you can see…
Resolving “Message not delivered” bounces from Gmail because your “Send mail as” settings are misconfigured
If you’re getting Message not delivered bounces from Gmail indicating that your “Send mail as” settings are misconfigured, here is why it’s happening and how to resolve it. First, this…
How to use the “Inbox, Spam, or Promotions” email delivery testing tool
Every email marketer has wondered if their emails are making it to the Inbox, Spam, or Promotions folder, and my new tool shows you exactly that. Not only can…
How we optimize email deliverability for non-commercial senders
If you’re sending non-commercial, low-volume emails to an organically developed list, let our Support team know and we can apply a few settings to your account to help…
Is your spam issue our fault?
You’re here because your emails are either going to the Spam folder or are being outright rejected with bounce messages indicating there’s a block in place. Is it…
Gmail’s 69585 bounces and what they mean
Have you ever gotten a bounce after sending an email from Gmail with a 69585 bounce code that references a URL? Specifically, a bounce message that says: Your message…
How using Gmail’s “Send mail as” settings affects email deliverability
In Gmail you have the ability to send not only from your @gmail.com or G Suite email address, but also any “alias” From Addresses that you configure in…
Domain Blacklists – The comprehensive guide
Domain blacklists have been used to filter email for years, and in this comprehensive guide, I’ll cover: The most popular public domain blacklists and lesser known, but equally important, private…