If your emails don't wind up in your recipients' inboxes — and instead go to the Gmail promotions tab or, worse, the spam folder — your chances of campaign success plummet.
Here in the email deliverability archives, you can read the articles we've written on deliverability and avoiding spam.
You can also learn about many of the tools GMass has developed to help you improve deliverability like the Spam Solver, Email Deliverability Wizard, Email Warmup Tool, Domain Statistics roundup, Email Tester, and more.
November 23, 2017
Gmail’s 69585 bounces and what they mean
A Gmail 69585 bounce is a type of block indicating that Google preemptively filtered your email before it ever reached the recipient's server.
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August 3, 2017
How using Gmail’s “Send mail as” settings affects email deliverability
In Gmail you can use the "Send mail as" settings, but this can impact your email deliverability if sent through external SMTP servers.
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July 25, 2017
Domain Blacklists – The comprehensive guide
This 2017 guide to domain blacklists covers the most popular public DNSBLs like Spamhaus and SURBL and private lists like the Barracuda and AOL blacklists.
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July 9, 2017
How we analyze spam and email deliverability issues
We analyze spam and email deliverability issues by sending your campaign to a seed list of ten different secret email addresses we maintain.
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May 3, 2017
Advanced Bounce Handling
You now have more control over your account’s bounce list and how bounces are handled for your account. GMass’s reply …
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January 12, 2017
Look where the MailChimp Annual Report landed
Every year I look forward to receiving MailChimp’s Annual Report. It’s funny, pretty, and full of interesting statistics. It also …
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November 22, 2016
How to resend your Gmail mail merge campaign to blocked email addresses
If you sent a mail merge campaign with GMass and found that you experienced some blocking, you may want to …
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August 19, 2016
What Is a Custom Tracking Domain and How Does It Improve Email Deliverability?
What is a custom tracking domain? And instructions for setting up a custom tracking domain with GMass to improve deliverability and click-through rate.
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August 12, 2016
Spammers, GMass, and why your legitimate emails are ending up in Spam or being flagged as scam
We’ve had several users in the last few days report that emails they are sending with GMass to their own …
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June 13, 2016
Did your Google account get suspended or did Gmail bounce your emails?
With a recent increase in GMass’s popularity has come an increased number of reports of Google accounts getting suspended after …
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June 2, 2016
Emails getting blocked? Take this one step to eliminate delivery issues.
Overview GMass is a unique service in the email marketing space because it’s built on top of Gmail. That means, …
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May 31, 2016
The default tracking domain for Google Apps users was listed as “deceptive” by Google over the weekend
The default tracking domain that GMass uses for open-tracking, click-tracking, and the unsubscribe link for Google Apps users, gm.ag, was …
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