Advanced Bounce Handling

You now have more control over your account’s bounce list and how bounces are handled for your account. GMass’s reply management system automatically processes all incoming email after you send an email campaign, and categorizes bounces, unsubscribes, real replies, and even block notifications. By default, addresses that bounce, where the bounce message indicates a legitimately bad email address, are placed on an internal “bounce list” for your account. Future GMass campaigns are suppressed against your account’s bounce list to prevent you from sending future emails to addresses that have bounced in the past.

There may be cases, however, when you want to continue to send to bounced addresses. For example, if you’re a low volume mailer sending to just personal contacts, and an email address continues to be placed on your bounce list that you know to be legitimate, you may want to have your campaigns ignore bounces.

If you don’t want to have your campaigns ignore bounces, meaning you DO want your campaigns to suppress the addresses on your bounce list, you may want to delete one or more addresses from your bounce list. Sometimes email addresses can inadvertently end up on your bounce list even though they are legitimate. For example, if an address blocks you, but GMass detects it as a legitimate bounce instead of a block, then you will want to remove it from your bounce list. If you’ve configured your Gmail account to send via an alias address through an external SMTP server, and your SMTP server is misconfigured and bounces all of your addresses, you may want to clear out your entire bounce list. These are just examples, but there are lots of reasons you may want to delete some or all of your bounced email addresses.

Now you can do all of these things…

To have your campaigns ignore your bounce list

  1. Click Compose to launch a new window.
  2. Set the To field to bounces@gmass.co.
  3. Set the Subject to the word ignore.
  4. Leave the Message blank.
  5. Hit the GMass button. Do not hit the Send button.

To clear out your bounce list of all addresses

  1. Click Compose to launch a new window.
  2. Set the To field to bounces@gmass.co.
  3. Set the Subject to the word deleteall.
  4. Leave the Message blank.
  5. Hit the GMass button. Do not hit the Send button.

To clear out your bounce list of just certain addresses

  1. Click Compose to launch a new window.
  2. Set the To field to bounces@gmass.co.
  3. Set the Subject to the word deletesome.
  4. In the Message area, enter a list of addresses, one on each line, that you wish to delete from your Bounce list.
  5. Hit the GMass button. Do not hit the Send button.

Which option should you choose?

If you set your account to ignore bounces, then you don’t need to worry about ever deleting addresses from your bounce list, because your bounce list will now be irrelevant. Your future campaigns won’t use your bounce list to exclude recipients, so you don’t need to care what addresses end up on your bounce list.

You would only need to ever remove an address from your bounce list if your campaign is using the default setting of NOT ignoring your bounce list.

Additional Information

GMass filters all bounces under the GMass Reports –> Bounces Label. Here you can see the actual bounce notification received by Gmail. Note that simply deleting a message from the “Bounces” Label has no effect on your account’s bounce list. Deleting a message from the “Bounces” Label will NOT delete the corresponding bounced address from your account’s bounce list.

5 Replies to “Advanced Bounce Handling”

  1. Lee Cole

    How do we switch back on the automatic bounce list after previously setting it to ‘ignore your bounce list’ using the ‘ignore’ command in the subject line?

    I’ve been looking for a way to turn on automatic bounce detection.

    Thanks

  2. Dorival Russo

    Muito bom!
    Agora preciso me familiarizar com esta Ferramenta!
    Vocês do Google sempre preocupam-se em pensar em tudo! por isso o vosso Sucesso!, cda vez mais crescente!!! Parabéns…

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