Every year I look forward to receiving MailChimp’s Annual Report. It’s funny, pretty, and full of interesting statistics. It also lands squarely in my Gmail Promotions folder, along with other name-brand emails:
GMass can hardly be called a competitor to MailChimp, given that MailChimp is a full-service email marketing service provider that integrates with hundreds of external systems, and GMass is a Gmail extension to send low-volume mail merge campaigns. In its annual report, MailChimp states that its users sent over 246 billion emails last year. In comparison, GMass sent a paltry 67 million emails last year.
Would you rather send 246 billion emails that all land in the Promotions folder, or would you rather send 67 million emails that all hit the Inbox? Actually, you’d be wise to choose the former. Even if only 0.1% of people ever check email in the Promotions folder, that’s still 246 million eyeballs versus 67 million. Fine, MailChimp, you win because of your massive scale. But unless you, as an email marketer, have a list of 246 billion emails, you might consider GMass over a traditional email marketing service provider if you want your emails to go straight to the Inbox.
Because GMass integrates with your Gmail or G Suite account, all emails are sent from Gmail’s own servers, meaning they almost always land in the recipient’s Inbox, not the Promotions folder and not the Spam folder. And, because GMass is integrated with your Inbox, it can do things like send automatic follow-ups to people who don’t reply, a feature MailChimp will never have.