How we optimize email deliverability for non-commercial senders

If you’re sending non-commercial, low-volume emails to an organically developed list, let our Support team know and we can apply a few settings to your account to give you 100% email delivery. Example scenarios include:

  • A school sending emails to parents of students.
  • A leader of a club sending emails to only members of the club.
  • A church sending emails to its congregation.
  • A production company coordinating schedules with its crew.
  • A couple planning their wedding and sending wedding updates to invitees.

If your emails are selling anything, you don’t quality for this, but you can certainly optimize on your own.

We can make the following optimizations for your account to ensure nearly 100% delivery with no blocking:

  1. We’ll assign you our cleanest tracking domain, to ensure that there is no domain-based blocking.
  2. We’ll connect your account to our Sendgrid SMTP service, so you can send beyond Gmail’s limits.
  3. We’ll set your account so that bounces aren’t filtered from future mailings. This way, you can address each individual bounce with the actual person whose email it is. This is the “ignore bounces” setting under Bounce Management.

3 Replies to “How we optimize email deliverability for non-commercial senders”

  1. Kathie Bryson

    Hello-
    This sounds good! I am with the Lake Havasu Gem & Mineral Society & The Lake Havasu Mineral and Lapidary Group (and Educational, 501C3, non-profit organization. We would be setting up the GMASS account under the club name if we decide to go with GMASS. Is the monthly fee waived for non-profit organizations? We have about 380 members currently and send out announcements to all members (as a group) usually weekly.
    Please let me know.
    Thanks
    Kathie Bryson, former Secretary and current ‘computer proplem’ person.

  2. John W Dudley

    Sounds like a winner to me. I am one of Jehovah’s Witnesses and an ordained minister since April 1960.

    I like to send out newsletters to a list that I have developed here in Corpus Chisti and Nueces County Texas.

    I am an ASL Bible Teacher and can see some great benefits from your email program.

    John W Dudley

  3. Howard Sands

    Sounds great, we are sending announcements for combined churches special events and ministry newsletters.
    I would appreciate you adding us to the non-commercial, low-volume emails to an organically developed list.

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