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Email Follow-Ups

People are busy. Their inboxes are crowded. They may not always see your first email. Or second. Or seventh.

That's why follow-ups are an essential part of any email campaign. Ideally, you'll send automated messages at just the right cadence to your email list which will catch their attention when they're ready — and earn you an open, a click, and/or a response.

Here in the email follow-ups archives page, you can read about techniques for writing and sending follow-up emails in your campaigns.

You'll also find articles about GMass's world-class suite of automated follow-up features, including the ability to send as replies, send on the perfect schedule, and stop sequences when a recipient takes a desired action.

When you're done here, you may also like our page that goes in-depth on all of GMass's follow-up features.

October 24, 2023

5 Impressive Ways Email Marketers Are Using GMass’s Triggered Emails

How email marketers are using GMass's triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.

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October 18, 2023

5 Great Ways Cold Emailers Are Using GMass’s Triggered Emails

How cold outreach pros are using GMass's triggered emails to close more deals by sending automated messages when prospects open, click, or reply.

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July 17, 2023

Triggered Emails in GMass: Send When a Prospect Is in Their Inbox

With GMass you can send triggered emails that go out immediately when someone opens or clicks on a message in your campaign.

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June 7, 2023

How to Stop GMass Auto Follow-Ups on a Reply OR Click

Great news! GMass now offers a native “stop on reply or click” option. So you won’t need to do the …

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May 24, 2023

Objection Handling: 5 Cold Email Follow-Ups That Overcome Big Sales Objections

Objection handling with cold email follow-ups for the 5 basic and most common sales objections like no need, trust, money, desire, and hurry.

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November 28, 2022

How to Write an Email Correcting a Mistake (Tips, Best Practices)

Here's how to write an email correcting a mistake. It's the most effective template for sending a correction or apology after an error in an email campaign.

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After you send your email campaign... now what?

October 8, 2022

After You Send Your Email Campaign… Now What? 6 Actions to Take Next

How to manage replies and send one click responses, view and share analytics reports, edit or pause campaigns, send segmented follow-ups, and more.

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How a team member can send follow-ups to your mass emails

July 6, 2022

How a Team Member Can Send Follow-Ups to Your Mass Emails

Useful technique for teams: How a team member can use GMass to send follow-ups to contacts who don't reply to a mass email you send.

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test email sequence

March 2, 2022

New Feature: Test your email sequence

You can now test your email sequence and see exactly what it will look like in the Inbox before you …

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precise control over the subject line

November 4, 2021

Precise control over the subject line of email sequences

You now have precise control over the subject line and how the conversation “thread” appears in an email sequence. First, …

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how to write a cold email with templates

July 24, 2021

How to Write a Cold Email Follow Up + 5 Templates (2024)

Learn how to write a cold email follow up, including 5 tips and 5 templates to help get you started.

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10 sample follow-up email subject lines

June 2, 2021

20 Sample Follow-Up Email Subject Lines & How to Craft Your Own

20 high-converting follow-up email subject lines that will significantly boost your open rates.

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