That's why follow-ups are an essential part of any email campaign. Ideally, you'll send automated messages at just the right cadence to your email list which will catch their attention when they're ready — and earn you an open, a click, and/or a response.
Here in the email follow-ups archives page, you can read about techniques for writing and sending follow-up emails in your campaigns.
You'll also find articles about GMass's world-class suite of automated follow-up features, including the ability to send as replies, send on the perfect schedule, and stop sequences when a recipient takes a desired action.
When you're done here, you may also like our page that goes in-depth on all of GMass's follow-up features.
May 24, 2023
Objection Handling: 5 Cold Email Follow-Ups That Overcome Big Sales Objections
Objection handling with cold email follow-ups for the 5 basic and most common sales objections like no need, trust, money, desire, and hurry.
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November 28, 2022
How to Write an Email Correcting a Mistake (Tips, Best Practices)
Here's how to write an email correcting a mistake. It's the most effective template for sending a correction or apology after an error in an email campaign.
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October 8, 2022
After You Send Your Email Campaign… Now What? 6 Actions to Take Next
How to manage replies and send one click responses, view and share analytics reports, edit or pause campaigns, send segmented follow-ups, and more.
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July 6, 2022
How a Team Member Can Send Follow-Ups to Your Mass Emails
Useful technique for teams: How a team member can use GMass to send follow-ups to contacts who don't reply to a mass email you send.
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March 2, 2022
New Feature: Test your email sequence
You can now test your email sequence and see exactly what it will look like in the Inbox before you …
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November 4, 2021
Precise control over the subject line of email sequences
You now have precise control over the subject line and how the conversation “thread” appears in an email sequence. First, …
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July 24, 2021
How to Write a Cold Email Follow Up + 5 Templates (2023)
Learn how to write a cold email follow up, including 5 tips and 5 templates to help get you started.
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June 2, 2021
20 Sample Follow-Up Email Subject Lines & How to Craft Your Own
20 high-converting follow-up email subject lines that will significantly boost your open rates.
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February 9, 2021
How to Write a Sales Follow-Up Email (with 10 Proven Templates)
Want to create a fantastic sales follow up email? This guide highlights some invaluable tips and templates to help you out.
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January 22, 2021
How to Write a Follow-Up Email (2023 Guide with Templates)
Want to write an excellent follow up email? This guide highlights what to avoid, when you should follow up, and some templates to help you out.
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April 14, 2020
How to send a follow-up email campaign manually
If your follow-ups emails didn't send automatically, you can still manually send them, and they will go out as part of the original conversation.
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March 16, 2020
The great “email follow up” feature and how we find replies
Since the arrival of cold email onto the sales automation landscape, companies like mine and all my competitors have developed …
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