That's why follow-ups are an essential part of any email campaign. Ideally, you'll send automated messages at just the right cadence to your email list which will catch their attention when they're ready — and earn you an open, a click, and/or a response.
Here in the email follow-ups archives page, you can read about techniques for writing and sending follow-up emails in your campaigns.
You'll also find articles about GMass's world-class suite of automated follow-up features, including the ability to send as replies, send on the perfect schedule, and stop sequences when a recipient takes a desired action.
When you're done here, you may also like our page that goes in-depth on all of GMass's follow-up features.
April 30, 2025
Subsequences in GMass: How to Automate Conditional Follow-Up Campaigns
How to create a subsequence - that's an automated follow-up campaign when someone takes a behavior or meets a condition, like replying or clicking.
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February 11, 2025
5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)
Here are the most common follow-up mistakes people make without realizing it, and strategies and examples to fix those problems.
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May 2, 2024
How to Manually Send an Auto Follow-Up Stage On Demand in GMass
Instead of having to wait for an auto follow-up stage to go out as scheduled, you can now send it immediately, on demand, with the push of a button.
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October 24, 2023
5 Impressive Ways Email Marketers Are Using GMass’s Triggered Emails
How email marketers are using GMass's triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.
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October 18, 2023
5 Great Ways Cold Emailers Are Using GMass’s Triggered Emails
How cold outreach pros are using GMass's triggered emails to close more deals by sending automated messages when prospects open, click, or reply.
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July 17, 2023
Triggered Emails in GMass: Send When a Prospect Is in Their Inbox
With GMass you can send triggered emails that go out immediately when someone opens or clicks on a message in your campaign.
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June 7, 2023
How to Stop GMass Auto Follow-Ups on a Reply OR Click
Great news! GMass now offers a native “stop on reply or click” option. So you won’t need to do the …
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May 24, 2023
Objection Handling: 5 Cold Email Follow-Ups That Overcome Big Sales Objections
Objection handling with cold email follow-ups for the 5 basic and most common sales objections like no need, trust, money, desire, and hurry.
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November 28, 2022
How to Write an Email Correcting a Mistake (Tips, Best Practices)
Here's how to write an email correcting a mistake. It's the most effective template for sending a correction or apology after an error in an email campaign.
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October 8, 2022
After You Send Your Email Campaign… Now What? 6 Actions to Take Next
How to manage replies and send one click responses, view and share analytics reports, edit or pause campaigns, send segmented follow-ups, and more.
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July 6, 2022
How a Team Member Can Send Follow-Ups to Your Mass Emails
Useful technique for teams: How a team member can use GMass to send follow-ups to contacts who don't reply to a mass email you send.
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March 2, 2022
New Feature: Test your email sequence
You can now test your email sequence and see exactly what it will look like in the Inbox before you …
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