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Email Follow-Ups

People are busy. Their inboxes are crowded. They may not always see your first email. Or second. Or seventh.

That's why follow-ups are an essential part of any email campaign. Ideally, you'll send automated messages at just the right cadence to your email list which will catch their attention when they're ready — and earn you an open, a click, and/or a response.

Here in the email follow-ups archives page, you can read about techniques for writing and sending follow-up emails in your campaigns.

You'll also find articles about GMass's world-class suite of automated follow-up features, including the ability to send as replies, send on the perfect schedule, and stop sequences when a recipient takes a desired action.

When you're done here, you may also like our page that goes in-depth on all of GMass's follow-up features.

November 28, 2022

How to Write an Email Correcting a Mistake (Tips, Best Practices)

Here's how to write an email correcting a mistake. It's the most effective template for sending a correction or apology after an error in an email campaign.

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After you send your email campaign... now what?

October 8, 2022

After You Send Your Email Campaign… Now What? 6 Actions to Take Next

How to manage replies and send one click responses, view and share analytics reports, edit or pause campaigns, send segmented follow-ups, and more.

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How a team member can send follow-ups to your mass emails

July 6, 2022

How a Team Member Can Send Follow-Ups to Your Mass Emails

Useful technique for teams: How a team member can use GMass to send follow-ups to contacts who don't reply to a mass email you send.

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test email sequence

March 2, 2022

New Feature: Test your email sequence

You can now test your email sequence and see exactly what it will look like in the Inbox before you …

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precise control over the subject line

November 4, 2021

Precise control over the subject line of email sequences

You now have precise control over the subject line and how the conversation “thread” appears in an email sequence. First, …

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how to write a cold email with templates

July 24, 2021

How to Write a Cold Email Follow Up + 5 Templates (2023)

Learn how to write a cold email follow up, including 5 tips and 5 templates to help get you started.

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10 sample follow-up email subject lines

June 2, 2021

20 Sample Follow-Up Email Subject Lines & How to Craft Your Own

20 high-converting follow-up email subject lines that will significantly boost your open rates.

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how to write a sales follow up email

February 9, 2021

How to Write a Sales Follow-Up Email (with 10 Proven Templates)

Want to create a fantastic sales follow up email? This guide highlights some invaluable tips and templates to help you out.

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how to write a follow up email

January 22, 2021

How to Write a Follow-Up Email (2023 Guide with Templates)

Want to write an excellent follow up email? This guide highlights what to avoid, when you should follow up, and some templates to help you out.

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Manual followup campaign

April 14, 2020

How to send a follow-up email campaign manually

If your follow-ups emails didn't send automatically, you can still manually send them, and they will go out as part of the original conversation.

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email followup

March 16, 2020

The great “email follow up” feature and how we find replies

Since the arrival of cold email onto the sales automation landscape, companies like mine and all my competitors have developed …

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October 9, 2017

Auto follow-up email enhancements

GMass offers a feature allowing you to send auto follow-ups out until getting a response to the original email. Start using this auto-email tool today!

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Transform your Gmail account into an email marketing powerhouse

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Try GMass for free Then check out the quickstart guide to send your first mail merge email in minutes!

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