How to develop a “Gmail Add-on” without going insane
In October 2017, Google released its Gmail “Add-on” platform, allowing developers to create add-ons for Gmail that work on both desktop and mobile (well Android right now, iOS…
GMass Blog
Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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Growing Your Email Marketing List the Right Way (Part 2)
So, in Part 1 of “Growing Your Email Marketing List the Right Way,” we introduced the subject of email marketing lists and addressed a number of strategies that…
Growing Your Email Marketing List the Right Way (Part 1)
In the not-so-distant past, the buying, borrowing, renting and sharing of mailing lists were among the hottest trends in the email marketing industry. That isn’t the case anymore…
Mastering the Website Redesign Process (Part 3): Best Practices for Success in Website Redesign
Clear and Targeted Goal-setting The goal-setting phase is unquestionably the most important stage of redesigning a website, considering everything else in the redesign process if built off this…
Mastering the Website Redesign Process (Part 2): The Role of Experimentation in Website Redesign
During the redesign process, a lot of changes are usually made at its many stages, thus making it difficult to isolate problems after the launch. This is where…
How to use the “Inbox, Spam, or Promotions” email delivery testing tool
Every email marketer has wondered if their emails are making it to the Inbox, Spam, or Promotions folder, and my new tool shows you exactly that. Not only can…
How we optimize email deliverability for non-commercial senders
If you’re sending non-commercial, low-volume emails to an organically developed list, let our Support team know and we can apply a few settings to your account to help…
Mastering the Website Redesign Process (Part 1)
Tired of the sluggish growth, meager revenues and limited user engagement from your website? In our vast experience, one of the ways you can change all that is…
How to send a mail merge in Gmail from a non-Gmail address
If you have a non-Gmail address that you want to send a mail merge campaign from, you can still use Gmail to do so. For example, one of…
Measuring the speed of AWS’s Cold HDD EBS Volume Type for SQL Server backups
GMass runs entirely on Amazon Web Services (AWS), and it runs mostly on the Microsoft platform of web and database technologies, including using Microsoft SQL Server to store…
Is your spam issue our fault?
You’re here because your emails are either going to the Spam folder or are being outright rejected with bounce messages indicating there’s a block in place. Is it…
You can now pause your mail merge campaign
We just added a feature that allows you to pause and resume your Gmail mail merge campaign at will. When a campaign has been scheduled or is in…