GMass turned 10 this year, and in that time our users collectively sent more than 9 billion emails. That number still blows my mind and it’s a responsibility I take seriously.

Over the past year, GMass has grown faster than at any point in our history. I’ve shipped…

• An instant, non-technical way for senders to break Gmail’s limits
• A dedicated cold email sending server
• An AI HTML template builder
• Unlimited follow-ups
• Full AI spintax
• Major upgrades to open rate accuracy
• And dozens of reliability improvements under the hood

In short: GMass today does far more than it did even 12 months ago — and does it better.

To keep up our pace, GMass pricing will change on January 1st, 2026.

This is only the third price increase in our 10-year history, and even after the adjustment, GMass remains one of the lowest-priced complete email sending platforms on the market.

Here’s everything you need to know about the new plans.

• Standard plan
• Premium plan
• Professional plan
• Team plan
• Legacy plans
• Usage-based billing for SMTP
• Next steps for you

Changes to GMass’s Pricing and Plans

Standard plan

The price of the Standard plan will go from $25/month to $29.95/month on the monthly plan.

If you subscribe to the annual plan, the price will go from $18.75/month ($225 total) to $20.75/month ($249 total).

You can also lock in the current price for the next year by switching to an annual plan before January 1st, 2026.

Premium plan

The price of the Premium plan will go from $35/month to $39.95/month on the monthly plan.

If you subscribe to the annual plan, the price will go from $27.08/month ($325 total) to $29.08/month ($349 total).

You can also lock in the current price for the next year by switching to an annual plan before January 1st, 2026.

Professional plan

The price of the Professional plan will go from $55/month to $59.95/month on the monthly plan.

If you subscribe to the annual plan, the price will go from $43.75/month ($525 total) to $49.92/month ($599 total).

You can also lock in the current price for the next year by switching to an annual plan before January 1st, 2026.

Team plans

Team plans are having similar adjustments to the individual plans.

The features included in the Team plan are an exact comp to the individual Professional plan. All users on Team plans will have access to all the features of the top-tier Professional plan, including high-priority support, MultiSend for inbox rotation, and any upcoming features for pros.

Plan	Old pricing	New Pricing	Per-user overage	Savings vs. Professional plan
Team 5-user monthly	$29/ user/ month ($145 total)	$35/ user/ month ($175 total)	$38/ user/ month	$24.95 / user/ month
Team 5-user annually	$24.17/ user/ month ($1,450 total)	$29.17 user/ month ($1,750 total)	$31.67 user/ month ($380 total)	$30.78 user/ month
Team 10-user monthly	$26.50/ user/ month ($265 total)	$29.50/ user/ month ($295 total)	$35/ user/ month	$30.45 / user/ monthly
Team 10-user annually	$18.75/ user/ month ($2,650 total)	$24.58/ user/ month ($2,950 total)	$29.17 user/ month ($350 total)	$35.37 user/ month
Team 25-user monthly	$24/ user/ month ($600 total)	$29/ user/ month ($725 total)	$30/ user/ month	$30.95/ user/ month
Team 25-user annually	$20/ user/ month ($6,000 total)	$24.17/ user/ month ($7,250 total)	$25/ user /month ($300 total)	$35.78/ user/ month
Team 50-user monthly	$22/ user/ month ($1,100 total)	$27/ user/ month ($1,350 total)	$27.50/ user/ month	$32.95/ user/ month
Team 50-user annually	$18.33/ user/ month ($11,000 total)	$22.50/ user/ month ($13,500 total)	$23.33/user/ month ($280 total)	$37.45/user /month
Team 100-user monthly	$18/ user/ month ($1,800 total)	$22/ user/ month ($2,200 total)	$24/ user/ month	$37.95/ user/ month
Team 100-user annually	$14.95/ user/ month ($17,950 total)	$18.33/ user/ month ($22,000 total)	$20/user/ month ($240 total)	$41.62/user /month

You can also lock in the current price for the next year by switching to an annual plan before January 1st, 2026.

Legacy plans

If you’re one of the small number of GMass subscribers still on a legacy pricing plan, check the email you receive from us for details.

Usage-based billing for SMTP

For the small number of GMass users who send emails (and, in particular, huge volumes of emails) via a third-party SMTP service, the pricing will remain the same.

The first 10,000 emails you send via an SMTP service (whether your own SMTP account or GMass’s in-house server) are free. After that, the price is $5 per 10,000 emails sent through the SMTP service.

Next Steps for You

Again, if you switch to an annual plan before January 1st, 2026, you can lock in the current annual pricing for the next 12 months.

If you’d like to make any changes to your plan, you can do so by logging into your GMass dashboard.

If you have any questions about these changes, please reply to the individual email you receive from me about your plan.

Otherwise, there’s no action required on your part. Your plan price will increase automatically on January 1st, 2026.

We have major upgrades planned for 2026 — great new features, more reliability, and more ways to send large campaigns through Gmail without limits getting in the way.

Thank you for being such a loyal GMass user and I look forward to helping you make 2026 your best year yet.