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Email Automation

Automation isn't just a part of modern email marketing and cold email — it's hard to have any serious or sustained success without it.

Here in the email automation archives, you can see all the articles we've written about using the power of machines to vault your campaigns to the next level.

We're talking about automation with GMass (and there are lots of powerful automation options with GMass) as well as general theory and strategy for using automation in your emails. We also cover automation apps, services, and techniques to help you grow the suite of tools and tricks at your disposal.

If you want to read a succinct roundup of automated emails with GMass, check out our page that goes in depth on our auto follow-ups feature.

September 17, 2025

Google Forms Mail Merge: How to Automate Emails to Responders

How to run a Google Forms mail merge — where you automatically send a personalized email to anyone who fills out your form.

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June 17, 2025

How to Make an Evergreen Email Sequence in Gmail (It’s Easy)

Creating an evergreen email sequence — an automated campaign that requires no updating — is powerful and doable in Gmail. Here's how.

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May 21, 2024

GMass Can Instantly Detect New Rows in Your Google Sheet and Send Them a Campaign

Recurring campaigns are one of GMass’s most powerful features. If you’re not familiar, GMass can detect new rows in a Google …

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October 24, 2023

5 Impressive Ways Email Marketers Are Using GMass’s Triggered Emails

How email marketers are using GMass's triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.

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October 18, 2023

5 Great Ways Cold Emailers Are Using GMass’s Triggered Emails

How cold outreach pros are using GMass's triggered emails to close more deals by sending automated messages when prospects open, click, or reply.

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July 17, 2023

Triggered Emails in GMass: Send When a Prospect Is in Their Inbox

With GMass you can send triggered emails that go out immediately when someone opens or clicks on a message in your campaign.

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March 16, 2023

The 9 Best (and Free!) Email Productivity Tools You’ve Never Heard Of

The best email productivity tools for managing your inbox, sending better messages, checking mail on your schedule, replying fast, and more.

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January 11, 2023

How to Auto-Send Someone a New Campaign After They Open, Click, or Reply

How to set up recurring campaigns that automatically go out when someone opens, clicks on, or replies to another campaign.

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January 3, 2023

Real Estate Email Automations: How to Send Recurring Messages to Your Prospects

How to set up real estate email automations that automatically go out to your prospects until they're finally ready to buy or sell.

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December 16, 2022

Recurring Campaign Technique: How to Send to All Emails on an Always-Changing Google Sheet

A technique to use GMass to send a recurring email to a Google Sheet that's always changing — making sure the right people get it and wrong don't.

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Fantasy football commissioners guide to effective emails

July 20, 2022

The Fantasy Football Commissioner’s Guide to Easy, Effective Emails

How to send important fantasy football email messages as commissioner: Collect payments, vote on rules, schedule the draft, and recruit new owners.

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How to automatically scrub and maintain a clean email list

April 29, 2022

Email Scrubbing: How to Automatically Scrub and Maintain a Clean Email List

The ROI of an email campaign isn’t always proportionate to its list size. If a large number of your emails …

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