Why GMass + SendGrid is Better for Campaigns Than SendGrid Alone
SendGrid is the biggest name in the SMTP world — and there’s a reason. SendGrid has been around forever (well, since 2009, which is “forever” on the internet)…
GMass Blog
Category: Email Automation
Automation isn’t just a part of modern email marketing and cold email — it’s hard to have any serious or sustained success without it.
Here in the email automation archives, you can see all the articles we’ve written about using the power of machines to vault your campaigns to the next level.
We’re talking about automation with GMass (and there are lots of powerful automation options with GMass) as well as general theory and strategy for using automation in your emails. We also cover automation apps, services, and techniques to help you grow the suite of tools and tricks at your disposal.
If you want to read a succinct roundup of automated emails with GMass, check out our page that goes in depth on our auto follow-ups feature.
Continue reading →
12 Best Cold Email Automation Tools (Features, Pricing)
Finding the best cold email automation software for your unique needs can be challenging — especially since it’s a bit different than hunting for general cold email software.…
How to Create an Automated Outreach Tracker Using Google Spreadsheet
As an email marketer, you’ll most likely start your campaign with a Google spreadsheet for prospecting and list management. Whether you’re sending emails manually or using a third-party…
12 Powerful Email Sequence Software (Features, Pricing)
Email sequence software helps you nurture your existing customer base and convert new prospects through timely, automated follow-up messages. However, finding the perfect email sequence software for your…
Email Marketing Guide for Photographers: Automate Campaigns with Gmail
As a photographer, you certainly understand the importance of retaining your existing clients and building new ones. What is a more effective method of connecting with existing and…
Top Marketing Automation Tools for 2026 (Features, Pricing)
Looking for the best marketing automation software? A marketing automation tool helps you streamline your marketing process and improve your marketing efficiency. It allows your marketing team to…
How to Schedule an Email in Gmail (Step-by-Step Guide)
Want to schedule emails on the Gmail web app or mobile app? Gmail’s Schedule send feature lets you send emails at a preset date and time. This way,…
The 5 Best Transactional Email Services (For Every Type of Sender)
Just to make sure we’re all coming from the same place on this: Pretty much every major transactional email service will send your password resets or receipts just…
What Is Transactional Email? (And Why the Marketing Rules Don’t Apply)
You’ve probably received (and maybe sent) thousands of transactional emails without ever calling them that. Every receipt, password reset, order confirmation, credit card expiration notice, and the like…
What Is An Email API? (+10 Great APIs To Use)
An email API helps you automate, optimize, and personalize your marketing and transactional emails. However, with several email APIs available today, how do you pick the right one?…
Amazon SES Review (Benefits, Limitations, and Pricing)
Looking for a detailed Amazon SES review? Amazon SES (Amazon Simple Email Service) is part of the cloud computing platform of AWS (Amazon Web Services) and helps you…
How to Create an Email Group in Outlook (Step-by-Step Guide)
As someone who knows the deep nuances of emailing I get asked a lot about how to create an email group in Outlook. After all, creating an Outlook…