July 9, 2017
How we analyze spam and email deliverability issues
We analyze spam and email deliverability issues by sending your campaign to a seed list of ten different secret email addresses we maintain.
Continue Reading
March 29, 2017
How to use emojis in your Gmail email marketing campaigns
Since GMass uses the native Gmail Compose window for campaign creation, you can copy/paste emojis into the Subject Line in order …
Continue Reading
March 16, 2017
How to use GMass to stay in touch with your LinkedIn contacts
A GMass power user, Sol Orwell, has published an excellent guide on staying in touch with your LinkedIn contacts by …
Continue Reading
February 25, 2017
Why your Gmail mail merge personalization failed
If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons …
Continue Reading
February 21, 2017
How to use a Google Sheets spreadsheet as a dynamic email suppression list
When sending mail merge campaigns in Gmail with GMass, you can already suppress a list of addresses that belong to …
Continue Reading
January 30, 2017
Dry-Erase Supply Small Business Gets Big Results with GMass
Small Business Email Marketing is working for e-commerce firms that see pay-per-click return on investment dropping. GMass.
Continue Reading
December 1, 2016
How I used GMass to buy a brand new 2016 Lexus under invoice cost
My wife and I with our brand new 2016 Lexus NX 200t on August 1, 2016. We used GMass to …
Continue Reading
November 16, 2016
New Gmail Mail Merge Feature: Use Suppression Lists to filter out recipients of past campaigns
Sometimes specifying who is getting your mail merge campaign is just as important as specifying who should NOT get your …
Continue Reading
November 10, 2016
Email Marketing for Medical Practices
A few years ago, I attended a marketing conference designed to help physicians boost their visibility online, where I met …
Continue Reading
October 24, 2016
Creating Quality Email Content and Great Subject Lines
Make your Email Stand out as Relevant and Valuable First things first – and this cannot be emphasized enough – …
Continue Reading
October 20, 2016
Designing Successful Email Campaigns
GMass has one of the highest delivery rates in the email marketing industry, but delivery is only one component of …
Continue Reading
September 30, 2016
Is There a Best Day to Launch an Email Marketing Campaign?
Conventional Wisdom on Email Timing is Evolving A 2016 email marketing study concluded that Emails sent on Saturdays generate 60% …
Continue Reading