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email marketing

July 9, 2017

How we analyze spam and email deliverability issues

We analyze spam and email deliverability issues by sending your campaign to a seed list of ten different secret email addresses we maintain.

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March 29, 2017

How to use emojis in your Gmail email marketing campaigns

Since GMass uses the native Gmail Compose window for campaign creation, you can copy/paste emojis into the Subject Line in order …

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March 16, 2017

How to use GMass to stay in touch with your LinkedIn contacts

A GMass power user, Sol Orwell, has published an excellent guide on staying in touch with your LinkedIn contacts by …

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February 25, 2017

Why your Gmail mail merge personalization failed

If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons …

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February 21, 2017

How to use a Google Sheets spreadsheet as a dynamic email suppression list

When sending mail merge campaigns in Gmail with GMass, you can already suppress a list of addresses that belong to …

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January 30, 2017

Dry-Erase Supply Small Business Gets Big Results with GMass

Small Business Email Marketing is working for e-commerce firms that see pay-per-click return on investment dropping. GMass.

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December 1, 2016

How I used GMass to buy a brand new 2016 Lexus under invoice cost

My wife and I with our brand new 2016 Lexus NX 200t on August 1, 2016. We used GMass to …

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November 16, 2016

New Gmail Mail Merge Feature: Use Suppression Lists to filter out recipients of past campaigns

Sometimes specifying who is getting your mail merge campaign is just as important as specifying who should NOT get your …

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November 10, 2016

Email Marketing for Medical Practices

A few years ago, I attended a marketing conference designed to help physicians boost their visibility online, where I met …

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October 24, 2016

Creating Quality Email Content and Great Subject Lines

Make your Email Stand out as Relevant and Valuable First things first – and this cannot be emphasized enough – …

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October 20, 2016

Designing Successful Email Campaigns

GMass has one of the highest delivery rates in the email marketing industry, but delivery is only one component of …

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September 30, 2016

Is There a Best Day to Launch an Email Marketing Campaign?

Conventional Wisdom on Email Timing is Evolving A 2016 email marketing study concluded that Emails sent on Saturdays generate 60% …

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