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Send any Coronavirus email announcement for free

This offer has ended as of August 11, 2020. We were happy to provide this service for free over the last 5 months, but now, Coronavirus-related campaigns will be treated the same as all other campaigns.

Starting now, you can send any non-commercial Coronavirus email announcement through GMass, even if you’re not on a paid plan. All users, free or paid, can send Coronavirus announcements through GMass, subject to your Gmail account’s limits, and in some cases, if you exceed your limits, we’ll re-route your campaign through SendGrid.

Coronavirus free email
Use your Gmail account and GMass to send Coronavirus announcements to your email list.

How does it work?

  1. Your campaign’s Subject line must include “Coronavirus” or “COVID-19”. It’s not case sensitive, so change the capitalization if you wish.
  2. If you have a free GMass account, you won’t be subject to the normal 50 emails/day limit of the GMass free plan.
  3. Because you’re sending through Gmail, you’ll get the best possible deliverability into your readers’ inboxes.
  4. If you exceed your Gmail account limits, and your campaign is a legitimate Coronavirus-announcement with no commercial intent, then we’ll route your campaign through SendGrid, as long as your total recipient count is under 10,000. We manually review all campaigns before routing through SendGrid, so it may take about 30 minutes after you hit your Gmail limits for us to “push” the rest of the emails through SendGrid.
  5. Please don’t abuse this offer and remember our policy about not having commercial intent. Since announcing this, we’ve seen a bunch of campaigns with Subject lines like “Due to Coronavirus, we’re having a sale!” trying to take advantage of this offer. While it’s perfectly fine to have a sale due to Coronavirus, please subscribe to send a campaign like that. This offer is for non-commercial email announcements about Coronavirus, such as event updates, client/vendor communications, school closings and openings, community updates, staff announcements, and the like.

What if I don’t want to put “Coronavirus” or “COVID-19” in the Subject?

Then unfortunately you would have to subscribe to a paid plan to send your announcement. We need an easy way of knowing what a campaign is about, so looking for this text in the Subject line is the only way to make this offer work automatically at scale. If you’re sending under 50 emails/day, you can use whatever Subject you like, because our free plan already allows you to send 50 emails/day.

I’ve never used GMass. How do you send a Coronavirus email announcement?

  1. Install GMass here.
  2. Watch this video for a 13 second demo.
  3. If your list is more than 1,000 addresses, put them in a Google Sheet instead of pasting them in the To field of the Gmail Compose window.

Have a question?

Contact our support team.

  1. Hello,

    I would like to create and use a Gmass email to send all my colleagues a Gofundme link for a Coronavirus infected friend who needs for help in Italy.

    Is it allowed?

    How many colleagues can I reach?

    Thanks a lot.

    Best regards,


  2. Trying to send an email to our members updating on our measures taken at our studio.

    I have all the email ready to go (1000 ppl) but want to bcc everyone. Do I continue to use the bcc tool and hit the GMass button to send?

    Thank you for making this free today.


    1. Hi! I would like to send an email to everyone in my Gmail contacts to offer them some resources (articles and offer to chat) to help them with coping during this time – all for free. Would I be able to do that through this offer? Thank you. This is a great idea!

      1. Hi Raluca,

        As long as your emails are not commercial in nature then you are free to use GMass for your COVID-related email.

  3. Wow, that’s what I was looking for, what a stuff! existing here at this web site, thanks admin of this site.

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  4. Hello,

    I’m already a member and I want to reach my past clients. I have about 2 000 mails.

    Since I don’t use a Gsuite account but a Gmail, would my “Covid-19” mail be pushed by your team if a schedule it to send 1 000 mails in 1 day ?

    I usually ask them to schedule a call with me. Is it a problem ?

    Thanks for this good idea you came up with !


      1. Hi Mr Goel,

        I can see you are helping people to send mass email..

        Just want to confirm will this subject line work it’s a govt initiative.

        Subject: FIT INDIA Rope Skipping stay safe from COVID-19

  5. My print shop wants to offer our clients services to help them show that they are open for business…Banners, postcards, letters etc. Would this be allowed?

  6. I am here only to appreciate what you’re doing for all the people who might be dealing this hardly and didn’t know what to do. You seriously need an applaud. Today I feel that humanity is still alive!

  7. Hi! I would like to send an email to everyone in my Gmail contacts to offer them some resources (articles and offer to chat) to help them with coping during this time – all for free. Would I be able to do that through this offer? Thank you. This is a great idea!

  8. Hi Sir. I am the IT Manager of Orient Islamic School in Durban, South Africa

    I have created google classroom login details on out G-Suite for all of students so that they can receive classwork at their home or device from our teachers now that our school is closed due to Covid-19 precautionary measures.

    I have 1500 parents to send this off and im ready with my data in sheets.

    Can i take advantage of this free offer?

  9. hi
    I have many times filled the the form “Apply to use our SendGrid account”
    in order to use you SMTP server.
    unfortunatelly I didn´t got any answer favorable or defavorable from your side.
    please let me know why your are not answering me

    1. Hi Armin,

      Upon checking, we haven’t received a request to use our SMTP. Please contact our support team directly so that we can assist you directly (gmass.co/g/support)

    2. Hi there!
      My family business Charly’s Bakery in South Africa is at risk of permanently shutting down due to loss of income from the Covid-19 shutdown.
      We have launched a crowdfunding campaign at https://jumpstarter.co.za/projects/keepcharlysbakeryalive/ and need to send a mailer out to our clients to let them know about our campaign. Would this mailer qualify for your free offer?

      1. Hi Dani,

        Yes, it would. Please ensure you have COVID-19 or Coronavirus in the subject line.

  10. Hello!

    Would a corona-emergency donation campaign for a non-profit arts and culture organization be considered as commercial?

    Many thanks!

  11. Hi,
    Firstly thanks for the offer.
    We successfully sent an email advising of a shut down of delivering our cleaning services a week ago.
    Can I ask if a future email advising that we were able to operate again and advising our clients what we were doing regarding existing payment dates be considered as commercial ?
    ie along the lines of “we are open again, your cleaner will be in touch with you directly to arrange your next clean.
    Your next payment will be delayed by x days and will on xx date”


    1. Hi Dave,

      It would depend if the basis for the delay is a result of the current pandemic. As long as the content is related to changes in business operations due to the Coronavirus outbreak then yes, it would be a valid email that can be sent through GMass for free.

  12. So if I want to send a commercial offer as long as I don’t use the words Covid-19 in the subject line I will be ok? What about the From email, can I use Covid-19 there?

    1. Hi Joseph,

      You can use any subject line you wish including COVID-19 or Coronavirus. This would only be applicable for Free GMass accounts that wish to send beyond the 50 email sends per rolling 24 hours limit.

  13. First time using GMass. How do I know if my email sent successfully? I see the GMass_Sent_Copy email in my GMass Sent folder. After reading the documentation, it sounds like I should see it in my normal sent folder as well, but it is still in my drafts folder.

    1. Hi Pravinisinh,

      Thank you for the kind words. If you run into any issues or encounter any difficulties, please don’t hesitate to contact our support team (gmass.co/g/support).

  14. I am looking for a job because of Coronavirus. I want to send a mass email to many local firms that would want my services. Would that be called a commercial email?

    1. Hi.

      Yes, it would fall into the category of a commercial email. The Coronavirus email announcement offer is intended to allow the sending of announcements such as delays, company-wide announcements, schedule changes and such due to the pandemic.

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  16. We are a Marketing Club from Foreign Trade University in Vietnam. Annually, we hold a nationwide non-profit contest named “Marketing Arena” for students. This year, we are in process to make the best program, however, due to hard impact of Covid, we find it more difficult in than ever to connect with the sponsors (normally companies or enterprises who wants to do branding jobs or to attract talents in Marketing field) to get money to activate our contest. There are so many costs that make us confused. We recently have made a lot of progress to reduce the cost but if we cut down too much, our program’s quality would be affected. Therefore, we do feel grateful if we have a chance to be offered 2 months free of GMASS as a tool for us to get information from our contestants.

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