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Clearing up the confusion between the To and the Cc/Bcc address fields

We’ve had several users recently attempt to send their mass email campaigns from their Gmail account by putting all of their recipient addresses in the Cc field, and then hitting the GMass button. This usually does not achieve the desired result of the user.

GMass works by taking all of the email addresses in the To field and sending an individual email message to each of those addresses. So, if you have 500 addresses in the To field and then you compose your Subject/Message and hit the GMass button, 500 individual, personalized emails will get sent, one to each address. Each recipient will only see his/her address in the To line. This might be counterintuitive because if you’re used to hitting the standard Gmail Send button, then you’re used to seeing one email go out to all 500 people, where all 500 addresses are exposed to each other. But that’s the whole point of GMass — to split up the addresses in the To field and send one email at a time to each address.

Put your recipient addresses in the To field when using GMass. Not the Cc or Bcc fields.

What happens if you put one or more addresses in the Cc or Bcc field?

Each of those Cc/Bcc addresses will receive a copy of every single email message that is sent to every single person in the To field. Meaning, if you have 500 addresses in the To field, and 3 address in the Cc field, each of those 3 Cc addresses will receive 500 email messages each, one for each address in the To field. In total, this will result in 1,500 extra emails being sent from your Gmail account.

So what’s the purpose of using the Cc or Bcc field then?

There may be cases where you do want to have a copy of every single message sent to a Cc address. For example, if you’re a teacher sending a mass email to the parents of your 20 students with each student’s grades, and each email is personalized with the parent’s first name and the student’s grades, you may want to Cc the principal of the school. The principal of the school will receive all 20 emails sent to the 20 parents and now has proof that the communication was sent.

Additionally, you might use the Bcc field to send data to a CRM system like Salesforce.

10 Comments
  1. So, as I understand it, I should put my entire list of 100 address to my group members in the TO field? Not the BCC field? I have be used to sending a BCC to the members (don't want to show email addresses of everybody to everybody)…you're right, that's intuitive to guys like me who have been sending BCCs. My problem causing me to look at GMass is that Google is returning my group sent emails as spam…even though I've been using this list successfully for several years through Gmail. Gmass looks like the solution. One concern I have is your contemplated $10 a month fee…wow…my little group of 100 or so couldn't afford that expense – at least I don't want to pay that for such a small group. If I move to GMass and like it for that list will you hit me later with a fee?

  2. Yes, that's correct. Put your entire set of 100 email addresses in the To field.

    There will eventually be a fee, but I'll also provide options for continuing to use GMass for free.

    1. So if I put my group of emails in the To: field none of them will see the each others email? They will only see the email sent to their name?

  3. OK…thanks…will try it as this sounds like the perfect solution. Glad to see options with no fee for us small guys with a 100 or so retired guys' group like I have..thanks! Good to know this communication channel is there for support as I try GMass…Appreciate it! – Larry

  4. The clarity for your put up is simply excellent and that i can suppose you are
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    with drawing close post. Thanks a million and please continue the enjoyable work.

  5. I have a small mailing list, and only want to send out 50 or so emails a day. Was about to try using the BCC. I only have about 1200 to 1500 in my list and do not want to send the messages out all at once. Prefer to do it over several weeks. Can I structure that…plus want to have a photo inserted in the email…

    1. Hi Jim,

      Yes, you can limit your GMass subscription to send X number of emails per day to space it out over those several weeks. With regards to having a photo inserted in the email, you can do insert a photo using the Gmail add photo icon (if sending the same photo to all recipients) or you can add a different image for each of your recipients. Please see https://www.gmass.co/blog/how-to-include-personalized-image-in-email-marketing-campaign/

  6. Thanks for the clear and brief explanation. I can now clearly differentiate between the CC and BCC address field without any confusion.

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