Customers Hate “Thank You For Your Patience” — 8 Better Options
“Thank you for your patience.” It’s one of those customer service phrases you default to when you want to sound polite, professional, and on top of things. Until…
GMass Blog
Author: Sam Greenspan
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Improve Your Mail Merge Deliverability: 10 Proven Strategies
There is a belief out there that any amount of mail merging will help spam proof your email — in other words, that mail merge deliverability is a…
Bulk Email Sender Pricing: What Your Campaigns Will Actually Cost
Figuring out — and comparing — bulk email sender pricing is more complicated than it sounds. Some email sending platforms charge by contacts. Others by number of emails. Some…
Mail Merge Subject Lines: 3 Secret Killers and 5 Smart Options
Mail merge subject lines are a make-or-break email minefield. Why? Most people think plopping someone’s first name into a subject line counts as personalization. (And maybe also throwing “quick…
How to Make an Evergreen Email Sequence in Gmail (It’s Easy)
Evergreen email sequences are some of the most valuable automations you’ll ever set up. When you get one right, they’re as close to a “set it and forget it” sales,…
How to Fix Common Mail Merge Errors in Gmail
Mail merge errors are a particularly acute genre of email embarrassment. There’s nothing quite like being the person who sent “Dear {first_name” to 500 potential clients. Or, even worse,…
The 11 Fatal Problems with Gmail’s Built-In Mail Merge
If you didn’t know Gmail has a built-in mail merge tool… well, you’re not alone. Google first rolled out a bare bones mail merge tool for Gmail in…
The 8 Best Mail Merge for Gmail Tools (New for 2026)
The best mail merge for Gmail isn’t the one built into Gmail. I know that sounds weird, but it’s objectively true. Even though there’s a native Gmail mail…
Set Your Sending Order to Control Which Rows GMass Emails First
You can now set your sending order in GMass — meaning you choose the order that GMass goes through the rows of contacts in your Google Sheet to…
How to Set an End Time for a GMass Campaign
By popular demand, introducing a new scheduling feature in GMass: You can now set a daily end time for your campaigns. Before, you could set a specific time…
Subsequences in GMass: How to Automate Conditional Follow-Up Campaigns
Subsequences are a powerful email automation technique — and one that’s not oversaturated like so many other tactics. With subsequences, you automatically send a follow-up campaign to a recipient when…
Dynamic Lists: How to Power GMass Campaigns with Live Sheet Data
Dynamic email lists have arrived at GMass — giving you a whole new level of control and flexibility with your campaigns. The reason GMass has you connect to Google…