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Open Rate

Open rate is a crucial metric for cold emailers and email marketers — after all, if no one's opening your emails, they aren't going to work.

Here in the open rate archives, you can read the articles we've written on the GMass blog discussing email opens.

You can also find articles about a common email reporting pitfall: False opens. Learn how we work to avoid false open reporting in GMass and steps you can take to aim for the most accurate possible open rate data.
7 ways email platforms inflate your open rates

July 9, 2022

7 Ways Email Platforms Inflate Your Open Rates (+Smart Solutions)

Your email provider may be causing inflated open rates through their calculations. Here's what to watch out for — and how to fix those problems.

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Zero Open Rate for an Email Campaign

June 22, 2022

0% Open Rate for an Email Campaign? 7 Possible Reasons + Best Fixes

Why you had a 0% open rate (it's probably a technical issue), how to troubleshoot it, and 10 steps to prevent 0% or low open rates in the future.

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Cold email strategies - Apple broken open rates

June 21, 2022

6 Cold Email Strategies Now That Apple Mail Privacy Protection Breaks Open Rates

Apple Mail Privacy Protection now leads to inaccurate open rates. Here's how much that affects cold email — and strategies to mitigate the impact.

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Preview text - what it is - how to set it up

June 17, 2022

Preview Text: What It Is, Best Strategies, & How to Set It in GMass

What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.

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False opens

May 30, 2019

Dealing with false opens in Gmail

We recently noticed inflated open rates across campaigns, and upon a detailed examination, we found that Gmail has been triggering …

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April 6, 2016

GMass Gets Your Message to the Inbox – Let’s Talk About Content

Email Marketing Remains the Best Channel to Reach Customers – if it’s Done Right You look at your email inbox, …

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