We recently noticed inflated open rates across campaigns, and upon a detailed examination, we found that Gmail has been triggering false opens on emails since May of 2018. Specifically, Gmail has… Continue reading "Dealing with false opens in Gmail"
Category: open rate
One of the most frequent emails I answer from users is: I was testing your open-tracking, and I know that certain emails weren’t opened, but GMass still reports them as… Continue reading "Why your Gmail open tracking statistics may be skewed"
Email Marketing Remains the Best Channel to Reach Customers – if it’s Done Right You look at your email inbox, and there are 8 unread messages. Four look like spam,… Continue reading "GMass Gets Your Message to the Inbox – Let’s Talk About Content"