Here in the open rate archives, you can read the articles we've written on the GMass blog discussing email opens.
You can also find articles about a common email reporting pitfall: False opens. Learn how we work to avoid false open reporting in GMass and steps you can take to aim for the most accurate possible open rate data.
![7 ways email platforms inflate your open rates](https://blogcdn.gmass.co/blog/wp-content/uploads/2022/07/Featured-image-7-ways-email-platforms-inflate-your-open-rates-100-kb-768x358.png)
July 9, 2022
7 Ways Email Platforms Inflate Your Open Rates (+Smart Solutions)
Your email provider may be causing inflated open rates through their calculations. Here's what to watch out for — and how to fix those problems.
Continue Reading![Zero Open Rate for an Email Campaign](https://blogcdn.gmass.co/blog/wp-content/uploads/2022/06/Featured-image-Zero-Open-Rate-for-an-Email-Campaign-138kb-768x355.png)
June 22, 2022
0% Open Rate for an Email Campaign? 7 Possible Reasons + Best Fixes
Why you had a 0% open rate (it's probably a technical issue), how to troubleshoot it, and 10 steps to prevent 0% or low open rates in the future.
Continue Reading![Cold email strategies - Apple broken open rates](https://blogcdn.gmass.co/blog/wp-content/uploads/2022/06/Featured-image-6-cold-email-strategies-Apple-broken-open-rates-117kb-768x358.png)
June 21, 2022
6 Cold Email Strategies Now That Apple Mail Privacy Protection Breaks Open Rates
Apple Mail Privacy Protection now leads to inaccurate open rates. Here's how much that affects cold email — and strategies to mitigate the impact.
Continue Reading![Preview text - what it is - how to set it up](https://blogcdn.gmass.co/blog/wp-content/uploads/2022/06/featured-image-preview-text-what-it-is-how-to-set-it-up-58kb-768x358.png)
June 17, 2022
Preview Text: What It Is, Best Strategies, & How to Set It in GMass
What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.
Continue Reading![False opens](https://blogcdn.gmass.co/blog/wp-content/uploads/2019/05/False-Opens-56k-768x358.png)
May 30, 2019
Dealing with false opens in Gmail
We recently noticed inflated open rates across campaigns, and upon a detailed examination, we found that Gmail has been triggering …
Continue Reading![](https://blogcdn.gmass.co/blog/wp-content/uploads/2019/02/placeholder.jpg)
April 6, 2016
GMass Gets Your Message to the Inbox – Let’s Talk About Content
Email Marketing Remains the Best Channel to Reach Customers – if it’s Done Right You look at your email inbox, …
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