Open Tracking Hardening: Stop False Opens When Viewing Sent Emails
Our goal at GMass is to have the most accurate open rates in the industry. We’re pretty sure we do — but there’s always room to get even…
GMass Blog
Category: Open Rate
Open rate is a crucial metric for cold emailers and email marketers — after all, if no one’s opening your emails, they aren’t going to work.
Here in the open rate archives, you can read the articles we’ve written on the GMass blog discussing email opens.
You can also find articles about a common email reporting pitfall: False opens. Learn how we work to avoid false open reporting in GMass and steps you can take to aim for the most accurate possible open rate data.
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Mail Merge Subject Lines: 3 Secret Killers and 5 Smart Options
Mail merge subject lines are a make-or-break email minefield. Why? Most people think plopping someone’s first name into a subject line counts as personalization. (And maybe also throwing “quick…
7 Ways Email Platforms Inflate Your Open Rates (+Smart Solutions)
Open rates are going through some things right now. Someone should probably reach out, you know, just to say hi. Open rates have always been somewhat iffy metric…
0% Open Rate for an Email Campaign? 7 Possible Reasons + Best Fixes
So you sent an email campaign and when you checked the stats, you had a 0% open rate. You’re here because you’re wondering how that’s possible. Because really, it’s…
6 Cold Email Strategies Now That Apple Mail Privacy Protection Breaks Open Rates
Apple Mail Privacy Protection is here to mess with your open rates. At least a little bit. A quick dive into the back story of Apple Mail Privacy Protection……
Preview Text: What It Is, Best Strategies, & How to Set It in GMass
Preview text is one of the three major elements behind how an email looks in the inbox. And while it’s not quite as well-known or deeply-analyzed as the subject…
The story of our new pixel blocking Chrome extension
In 2022, we launched a new Chrome extension, called Tracker Blocker, that is a companion extension for GMass. If you’re using GMass to send campaigns, Tracker Blocker worked so…
Dealing with false opens in Gmail
False opens are an endless source of frustration for any analytics-minded emailer. Which is why here at GMass, we’re eternally committed to detecting them and keeping them from…
GMass Gets Your Message to the Inbox – Let’s Talk About Content
Email Marketing Remains the Best Channel to Reach Customers – if it’s Done Right You look at your email inbox, and there are 8 unread messages. Four look…