<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1822615684631785&amp;ev=PageView&amp;noscript=1"/>

New Feature: Sentiment Analysis on Replies

sentiment analysis on email replies

You send out a cold email campaign, a bunch of people reply, and now your inbox is flooded with replies. Yay!

Some people want more information, some people want to book a meeting with you, and some people are mad at you for emailing them in the first place! You can’t please everyone.

Now you can quickly scan through your replies and see who your most interested prospects are by looking at a score indicating positive or negative sentiment. We’re using Amazon’s Comprehend API to accomplish this, so along with numerical scores indicating sentiment, you get a final positive/negative sentiment indicator. This is also known as “lead scoring” because we give you a score to indicate how strong a lead is.

How do I see the sentiment analysis?

Just log in to your dashboard and find your campaign, or go to your web-based campaign report. In both cases, click the number of replies.

A flyout panel will appear on the right side of the screen showing you the replies to your campaign. And each response is scored as positive, negative, or neutral.

Reply flyout panel

As you can see in the image above, you can then click on the link to Reply to these emails with The Reply Project. The Reply Project is GMass’s complete reimagining of the email responding process. It opens all your emails (in this case, all the replies to the campaign) on one screen. Then you can write quick replies or use templates or ChatGPT to respond even faster.

The Reply Project in action

Between sentiment analysis and The Reply Project you should be able to properly assess and respond to replies to a campaign faster and easier than you’ve ever done in the past.

Email marketing, cold email, and mail merge inside Gmail

Send incredible emails & automations and avoid the spam folder — all in one powerful but easy-to-learn tool


Download Chrome extension - 30 second install!
No credit card required
Love what you're reading? Get the latest email strategy and tips & stay in touch.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Start your free trial of GMass now

Install in 30 seconds — no credit card or sign up form required

Try GMass for free Then check out the quickstart guide to send your first mail merge email in minutes!


Share This