For a while, we’ve had an email throttling feature that allows you to add a 5-10 second delay between every sent email. We’ve heard reports recently that a longer 60-90 second delay can be more effective in delivering email, especially from newer Gmail accounts that haven’t been warmed up yet. Therefore we have now added an option to increase the delay to a longer 60-90 second period.
The default for GMass accounts will continue to be the shorter 5-10 second delay, but you have the option to change this to the longer 60-90 second delay. If you choose the longer delay, you can always switch back to the shorter delay at any time.
Regardless, the delay only applies when you have enabled the “Pause a few seconds…” checkbox in the Settings box.
To configure your account for the longer delay
1. Launch a regular Gmail Compose Window.
2. Set the To field to firstname.lastname@example.org.
3. Set the Subject to long.
5. Click the GMass main button. Do not click the Send button.
To configure your account for the shorter delay
To set your delay back to the shorter 5-10 second delay, do the same as above but set the Subject to short.
Ajay is the founder of GMass and has been developing email sending software for 20 years.