If you’re sending mail merge emails from your Gmail account, you’re likely aware of the basic limits that Gmail and G Suite set for your accounts. Generally, those limits are 500 emails/day for Gmail accounts and 2,000 emails/day for G Suite accounts. As is often the case though, users find that Gmail limits them below the stated values of 500 and 2,000 per day. For example, a new Gmail account can often only send 10-20 emails in its first 24-hour period. Similarly, a new G Suite account, especially when the domain is a new customer of G Suite, also has limits more restrictive than 2,000 emails/day.
If you find that your sending volume is under the stated limits but are still getting the dreaded “You have reached a limit” bounce in Gmail, here are some strategies to help.
G Suite User? Contact G Suite Support
I’ve experienced cases where my own G Suite account was limited to 750 or 1,000 emails per 24 hours rather than 2,000. I contacted support, and they admitted that my account had been mistakenly limited and eventually resolved the issue and allowed me greater sending power. Here’s my correspondence with support:
Use the “throttle” setting to add a few seconds between emails
On Google’s official page describing Gmail sending limits, the 500 and 2,000 daily limits are mentioned. Anecdotally though, we’ve found that sending too many emails within too short a time span can also cause a limit to kick in. One support agent communicated that too many emails sent within a 10-minute period will set off red flags. Use the GMass throttle setting to add a few seconds in between emails. This will slow down the delivery of your messages, but help avoid any per-minute or per-hour limitations.
G Suite User? Perform an administrative reset
As a G Suite user, you can have your Admin reset your account’s quota if you are getting “You have reached your limit” bounces. However, this can only be done 5x/year.
Circumvent Gmail’s servers altogether
You can now use your Gmail account to send mail merge campaigns through any SMTP server, bypassing Gmail’s servers and sending limits. This will allow you to use GMass to send mail merge campaigns through your Gmail account, just like normal, but your emails will be routed through a third-party SMTP service like Sendgrid, Mailgun, or JangoSMTP.
If you do find that you’re getting bounces because you’re over your Gmail limit, this is how you can re-send to the addresses that bounced.