Gmail’s “reached a limit” bounces and how to avoid them

If you’re sending mail merge emails from your Gmail account, you’re likely aware of the basic limits that Gmail and G Suite set for your accounts. Generally, those limits are 500 emails/day for Gmail accounts and 2,000 emails/day for G Suite accounts. As is often the case though, users find that Gmail limits them below the stated values of 500 and 2,000 per day. For example, a new Gmail account can often only send 10-20 emails in its first 24-hour period. Similarly, a new G Suite account, especially when the domain is a new customer of G Suite, also has limits more restrictive than 2,000 emails/day.

If you find that your sending volume is under the stated limits but are still getting the dreaded “You have reached a limit” bounce in Gmail, here are some strategies to help.

G Suite User? Contact G Suite Support

I’ve experienced cases where my own G Suite account was limited to 750 or 1,000 emails per 24 hours rather than 2,000. I contacted support, and they admitted that my account had been mistakenly limited and eventually resolved the issue and allowed me greater sending power. Here’s my correspondence with support:

G Suite Support
Correspondence with G Suite support about Gmail limits

Use the “throttle” setting to add a few seconds between emails

On Google’s official page describing Gmail sending limits, the 500 and 2,000 daily limits are mentioned. Anecdotally though, we’ve found that sending too many emails within too short a time span can also cause a limit to kick in. One support agent communicated that too many emails sent within a 10-minute period will set off red flags. Use the GMass throttle setting to add a few seconds in between emails. This will slow down the delivery of your messages, but help avoid any per-minute or per-hour limitations.

G Suite User? Perform an administrative reset

As a G Suite user, you can have your Admin reset your account’s quota if you are getting “You have reached your limit” bounces. However, this can only be done 5x/year.

G Suite Reset
Reset your Gmail quota if you are a G Suite user

Circumvent Gmail’s servers altogether

You can now use your Gmail account to send mail merge campaigns through any SMTP server, bypassing Gmail’s servers and sending limits. This will allow you to use GMass to send mail merge campaigns through your Gmail account, just like normal, but your emails will be routed through a third-party SMTP service like Sendgrid, Mailgun, or JangoSMTP.

Further Reading

If you do find that you’re getting bounces because you’re over your Gmail limit, this is how you can re-send to the addresses that bounced.

13 Replies to “Gmail’s “reached a limit” bounces and how to avoid them”

  1. Nenille

    Hello Maya,

    Thanks e-mail received. Can you please confirm i mean be specific with me how many emails can be send with my GMASS account. and again will i be able to send anymore emails today or i have to wait till tomorrow.

    Hope to read from you soon.

    Many thanks


  2. Waqar

    I hv new gmail acc., and i have subscribed for gmass, but after send 200 emails they r bouncing the emails saying that u r exceeding the limit,, how come? Limit is 500 per day ,
    Plz help

  3. Tom Mentrak

    Thank you.

    First, I am not a computer guru. I know just enough to be dangerous.

    Second, I have an informal group of about 1000 addresses that I wish to send informational, non-commercial emails to. This group would likely never exceed 2,000.

    Third, Activity over the year is sporadic. At certain times of the year, I would send zero emails. At other times, especially the first 3 months of the year, I might send 2 or 3 emails on a given day and then none for 2 weeks

    What might be a simple solution to bounced and undelivered emails?

  4. Oliver

    hello, i have a paid account (G suite) and i can’t send any email why !
    i get You have reached a limit.
    i contact google support and they didn’t help me.
    please help me i can give you gsuite email and password to fix the error

    • Marvin Quinsaat

      Hi Oliver,

      Although Google Apps accounts are officially limited to 2,000 emails per day whilst Gmail accounts (those ending with or are officially limited to 500 emails per day, we have noticed over time that there are other factors that affect the send limits for an account. Age is a huge factor in this, as Google limit accounts to lower sending capacity until the account establishes its credibility. This is a measure to prevent scammers and spammers from opening accounts and sending at full capacity.

      There’s some more information about these limits and factors here: ( )

      We recommend that in situations like yours, users ‘warm up’ their account by sending smaller campaigns over time to establish a reputation for the account and the domain. We don’t want your behaviors to flag Google’s spam detectors and cause bigger problems for you down the line. The more you use your G Suite to send and receive, the more it garners reputation and sets usage behavior resulting in slowly increasing Google imposed sending limits. 

  5. Rosemary Hampton

    I’ve never sent over 500 emails in a day. If I am lucky at Christmas I will send less then 30. So can you help me understand why this morning I got this crazy message.

    Thank you in advance for your assistance.

    Rosemary Hampton

  6. George Galliott

    My account was blocking me from sending emails and I worked out by deleting my signature it allowed me to send emails. However I’ve kept deleting parts of my signature and kept testing the emails by sending to my wife’s email address and now it is saying I have reached a limit for sending emails! I keep reading about people having emails blocked due to sending large amounts of emails in bulk but i’m sending one or two to my customers and never do mailmerges. So why all of a sudden are my emails being blocked and why can I now not use my signature?!

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