Guide to using the Zapier integration
You can now use the Zapier integration for GMass. Give me the link! First, you’ll need to create an API key in GMass (login required). Then, go here…
GMass Blog
Author: Ajay Goel
Ajay is the founder of GMass and has been developing email sending software for 20 years.
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Use our tools to fix your spam issue
You’ve determined that emails you send with GMass are going to the Spam folder or are getting blocked. You’ve already taken these steps to determine that GMass is…
Guide to using webhooks
GMass now supports webhooks for the following types of events: Sends Opens Clicks Replies Unsubscribes Bounces What’s a webhook? There’s plenty of information about webhooks on the web…
8 Compelling Cold Recruiting Email Templates (+ 7 Tips)
Sending great cold recruiting emails could be the difference between attracting a star candidate and losing them. But how do you reach out to multiple passive candidates effectively?…
A Fail-Proof Cold Email Strategy: 8 No-Nonsense Tips
Every marketing or sales team needs a well-thought-out cold email strategy in place. Why? Without one, you may miss your target audience, fail to build credibility with recipients,…
Update on Spam and Phishing Issue
[See below in the “What we did” section for the latest updates.] Over the last week, starting on July 28, 2021, we noticed an increase in the number…
Introducing A/B Testing
You can now A/B test your email outreach campaign using our powerful platform. Here are the basics: Easily vary your Subject/Message with different sets of content. Get separate…
Cold Email Marketing Guide: Types, Tips, Templates
Did you know that for every $1 you invest in email marketing, you can get an average ROI of $38? But wait. To achieve such high returns with…
Lead vs. Prospect: 4 Key Differences + 7 Useful Tips (2026)
The lead vs. prospect comparison continues to stump many sales and marketing teams. Some assume that both terms mean the same thing, while others struggle to pinpoint the…
Cold Leads: What They Are and How to Convert Them
While most sales teams love finding a red hot lead they can immediately convert into a customer, finding hot leads is tough. Most of the time, you’ll have…
How to Write a Cold Email Follow Up + 5 Templates (2026)
Sending a cold email follow-up is crucial to maximizing your conversion rates. However, it’s also tricky. You’ll need to decide how many follow-ups to send, when to send…
How to Write a Cold Email for a Job (Step-by-Step Guide)
A cold email for job hunting is an introductory email you send to a company representative to build a connection for future employment opportunities. And when done right,…