By popular demand, introducing a new scheduling feature in GMass: You can now set a daily end time for your campaigns.

Before, you could set a specific time to start sending a campaign but there was no option to also set an end time. So if you wanted to send a campaign from, say, 9:00 A.M. to 12:00 P.M., that wasn’t possible. (At least not without a whole lot of workarounds.)

But now, you have the option to set an end time for your campaign (and its auto follow-ups).

GMass will send messages from your campaign from its scheduled start time until that end time. Once that time hits, GMass will pause your campaign then resume sending according to your schedule on the next day.

In this guide, I’ll cover how to use the set end time feature and explain some of the nuances you might encounter along the way.

Set End Times: Table of Contents

• How to Set an End Time for a Campaign in GMass
  • Setting an end time for your campaign
  • Setting an end time for auto follow-ups
• Set End Time FAQ
• Set End Time in GMass: Next Steps

How to Set an End Time for a Campaign in GMass

Hey, good news: Setting an end time is about as simple as it gets.

Setting an end time for your campaign

In the GMass settings box for your campaign, click into the Schedule section.

That’s where you can optionally set a start time (using the dropdown that starts with Now).

And you’ll now see an option as well to Set end time.

Check the box. A time field will appear where you can set your end time.

By default, the end time is in your local time zone. However, if you’ve used GMass’s time zone feature for your account, the time zone will correspond to whatever you’ve selected there.

That’s a little different than the start time box here in the settings, which shows you a time zone — and allows you to alter the time zone. So if you change the time zone in the box for the campaign start time, that time zone will then also apply to the end time.

When you put in a start time and an end time, you establish the full sending window for GMass to follow.

So in the above example, GMass will start sending the campaign at 9:00 A.M. and pause at 12:00 P.M., sending for those three hours only.

If your end time arrives and GMass hasn’t sent out all the emails in your campaign, the system will pause and resume sending at your designated start time the following day.

You’ll also receive a notification that lets you know the campaign has paused.

Setting an end time for auto follow-ups

There’s no specific “set end time” feature for auto follow-ups — but they will abide by the end time you’ve established here.

You can choose the start time for each auto follow-up. The end time will automatically be the same end time as your campaign.

If you do not specify a start time for auto follow-ups, GMass will send them at the same time as your main campaign. And GMass will then stop at the campaign’s end time (assuming you’ve set it) and resume sending on the next day.

If you do specify a start time for auto follow-ups, GMass will send at that time and, again, will stop at the campaign’s end time assuming you’ve set it.

Set End Time FAQ

Here are some of the questions you might have about setting an end time for your campaigns and how it works.

Do I have to set an end time for a campaign?

No. Setting an end time is completely optional. As is setting a start time. You can set one, neither, or both.

What happens if I set an end time but not a start time?

When you don’t specify a start time, GMass sends your campaign when you initiate it by clicking the GMass button. That becomes the de facto “start time.”

So if you have an end time specified, GMass will send until that cut off. Then it will resume sending the following day at that de facto start time.

What happens if the end time makes it so my campaign goes out too gradually and starts getting bumped to weekend days?

If you’re worried about the start and end times of a campaign, I’d suspect you’re also someone who’s worried about the days of the week when GMass sends it as well.

You can control that through our choose specific days feature. That’s another setting in the Scheduling section of the settings box.

If you instruct GMass not to send on weekends, your campaign and auto follow-ups won’t go out on Saturdays and Sundays — even if they’re bumped there because of an end time. GMass will resume sending on Monday.

What if my end time is earlier than my start time?

So let’s say your campaign is supposed to start sending at 2:00 P.M. — but you set the end time for 1:00 P.M.

GMass interprets that as 1:00 P.M. the following day. So your campaign would actually send for 23 hours.

Here’s the logic behind that, and pardon if this starts to sound like the “time is a flat circle” stuff from Interstellar.

Really, no time is actually before or after any other time, because you can cross over days — and GMass always interprets the end time as happening after the start time.

If you send a campaign that starts at 11:00 P.M. and ends at 1:00 A.M., it should only send for two hours as it crosses days.

The same theory applies to the start and end times. GMass looks at those times, figures out a window between them where the start time is first and the end time is second, and it uses that window.

What if I hit my Gmail sending limit before the end time?

Here’s a rare case with start and end times.

Normally, if you hit your Gmail sending limit (which is up to 500 emails per day for free Gmail accounts and up to 2,000 emails per day for paid Google Workspace accounts), GMass pauses your campaign 25 hours and then resumes sending.

But if that 25-hour mark is outside of your sending window, GMass will instead resume at your designated start time.

For example, if your start time is 2:30 P.M. and end time is 3:00 P.M., and you hit your sending limit in between, GMass won’t resume 25 hours later — because that would be after 3:30 P.M., which is outside your sending window. So in that case, GMass will further advance the campaign to the next possible day at the 2:30 P.M. start time.

Will GMass remember the end time when I start a new campaign?

Yes. The end time is a sticky setting. That means when you start a new campaign, if your last campaign had an end time, the new campaign will start with the same end time already filled in.

(You can always change it or turn it off for that campaign.)

Set End Time in GMass: Next Steps

Setting end times to campaigns is just one of the many, many scheduling features available to you in GMass. (And why GMass users find the scheduling tools to be far superior to Gmail’s built-in option.)

Some of GMass’s other scheduling features include:

• Choosing specific sending days
• Skipping holidays
• Throttling send speeds
• Sending recurring campaigns
• Setting a default time zone
• Scheduling auto follow-ups
• Setting a max number of emails per day

And a whole lot more.

If you’re already a GMass user, the set end times feature is included in your plan.

And if you aren’t a GMass user, you can give it a try — for free.

Just install the Chrome extension to get started. You’ll be able to use all of GMass’s features during your free trial — including all the scheduling features.

Come see why almost 400,000 people rely on GMass to send all sorts of campaigns — and why they give GMass an average of 4.8 out of 5 stars across 10,000+ reviews.