No More Fear: Preview your emails as Drafts, then send them with one click

We just eliminated the fear of sending an email marketing campaign.

Afraid that personalization won’t work? Afraid your tracked links won’t work? Afraid the unsubscribe link won’t work? Afraid the images won’t show? Fear no more!

We just launched a new capability that allows you to create all of your emails as Drafts first, and then after you’ve reviewed them to make sure they look okay, you can send them with one click.

How to use

GMass has always had the ability to Just create Drafts rather than send actual emails. The setting is in the settings box next to the main GMass button:


Until now, however, there was no way to do anything with those Drafts. You could open up each Draft and hit the Send button manually, but that is a time-consuming process. If you didn’t want to send the Drafts, and instead wanted to delete them, then you would have to select all the Drafts, and click the Gmail Trash icon to remove them, and then go to the next page and repeat the process.

Now, after GMass creates your Drafts, you can either SEND them if they look how you want, or DELETE them if you wish to start over. Either option requires simply clicking a link that GMass will send you after your Drafts are created.

First, review the Drafts to make sure you approve:

Here’s the email you will get if you choose the Just create Drafts option when using GMass. You can choose to SEND the Drafts or DELETE them if you made a mistake:

Clicking the link to SEND will take you to this page:

From here just click the button to confirm, and within a few minutes, all of your Drafts will send.

Should you use the GMass link to send the Drafts, or can you open them up and send them on your own?

The best practice is to use the GMass-generated link to send your Drafts. While you could open up each Draft individually and hit the regular Gmail Send button, that would prevent GMass from recording that each Draft has been sent. That would also prevent GMass from being able to track certain metrics on the email, like detecting if the recipient replied, which would have repercussions if you’re also using auto follow-up emails based on replies.

Whatever you do, do not open up each draft and click the GMass button. Since the Drafts were already created by GMass, they already have open tracking, click tracking, and other attributes incorporated into them, if those options were chosen. If you click the GMass button on each individual Draft to send it, then not only will they be double open and click tracked, but then each individual recipient email will be treated as a separate email campaign, which will muddle your Reports with extraneous and meaningless data.

Technical Details for High Volume Senders

  1. If you enter a value for Schedule when other than Now and select Just create Drafts, then the schedule will be honored and your Drafts won’t be created until the specified time.
  2. When you send normally, without choosing Just create Drafts, GMass employs a number of tactics to distribute large campaigns over multiple days and prevent your account from sending beyond its allowed limits. These same tactics apply when you choose Just create Drafts. Only the allowed number of Drafts will be created,  based on how many emails you’ve sent in the last 24 hours, while the rest will be scheduled for creation on subsequent days.
  3. When you click the SEND THESE DRAFTS NOW button, all Drafts for the campaign, regardless of number or schedule, will attempt to send. For example, if you initiate a campaign to 3,600 recipients from a G Suite account, and you set it to distribute 1,800 emails/day, then 1,800 Drafts will be created the first day and 1,800 Drafts will be created the second day. If you don’t click the SEND THESE DRAFTS NOW button between the first and the second  day, and only click it after the second day, GMass will attempt to send all 3,600 Drafts, and this will result in you exceeding your Gmail account limits.

15 Replies to “No More Fear: Preview your emails as Drafts, then send them with one click”

  1. Dima

    Hi!

    Thank you for this great addon! I’ve received the follow-up emails, but there was a mistake. One of the emails was already answered by the recipient and I wasn’t supposed to get this draft. Is there any way to check what drafts I want to send and what not? Or I still need to Delete all these drafts?

    Thank you!

  2. Dima

    If I discard one of the wrong drafts from the draft folder and hit the send Gmass button, will all the drafts be sent including the deleted one?

  3. willie

    If i am receiving sendgrid how do I download smtp? It’s free right now but if I have to pay for it I would but trying to get it to work is my problem. Any advise?

    • Marvin Quinsaat

      Hi Willie,

      What issues are you having with setting up your SMTP? Please contact our support team through http://gmass.co/g/support so that we could assist you in private and directly answer any concerns or assist you in resolving any issues you may be encountering.

  4. Kathy Martinez

    When I send an email to several people and then check the GMass Reports/Opens, they’re all labeled as being opened even though it can’t possibly be that every person I sent that to is online and immediately opens that email. Is there a way to see if each person has actually opened the email?
    Thanks!

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