The Star Story Solution formula is likely the most storytelling-driven cold email copywriting strategy you’ll ever use. Fortunately, storytelling can be an incredibly effective sales technique — when it’s done…
“Why did my email go to spam?” is a question I hear a lot. And it’s a question I know I’m going to keep on hearing. Possibly forever,…
Good news if you’re a real estate agent and you’re overwhelmed by the amount of email you deal with every day. (Which sounds like every real estate agent…
The Star Chain Hook method is a copywriting technique that can help you keep your cold emails tight, eye-catching, and focused around action. It’s particularly useful if you’re writing…
Want to track down every single email in your inbox that’s waiting on you for a reply? It’s easy to overlook one or two dangling threads. Between the way…
Despite two decades of people saying email is dead, it’s still so alive and popular that we need email productivity tools to help wrangle it. Over here at GMass, we’ve…
Fast replies to your emails have arrived — and we’re talking fast fast. The era of having to block off an hour every day (or more) to deal…
I won’t say cold email is ever necessarily easy — but it’s easier if you have something that’s obviously valuable to your recipient and explicitly solves their pressing problem. So……
Before After Bridge copywriting (or BAB) is a cold email storytelling model that, when used right, can take your product or service from “unknown” to “must-have.” And… it…
Should you use a cold email signature — or is there too much potential downside? On one hand, there are the hardcore cold emailers out there who preach…
If you’ve sent a few (or more than a few) campaigns with GMass, you’ve probably noticed how GMass takes all your recipients’ email addresses and combines them into one…
Virtually all cold email platforms send your messages through your email service provider (Gmail, Outlook, and the rest) — but how they send comes down to the Gmail…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
